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Mia IELTS FC 6pm > Media and Advertising IELTS > Flashcards

Media and Advertising IELTS Flashcards

1
Q

A public promotion of some product or service.

A

Advertisement

Example: The new advertisement for the smartphone was very engaging.

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2
Q

A series of actions intended to achieve a particular result.

A

Campaign

Example: The advertising campaign boosted the brand’s image significantly.

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3
Q

A type of product manufactured by a particular company under a particular name.

A

Brand

Example: Nike is a globally recognized brand.

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4
Q

A person who purchases goods and services for personal use.

A

Consumer

Example: Consumers are becoming more conscious about the environmental impact of their purchases.

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5
Q

The main means of mass communication.

A

Media

Example: The news media has a significant influence on public opinion.

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6
Q

Good at persuading someone to do or believe something.

A

Persuasive

Example: The advertisement was very persuasive and convinced many people to buy the product.

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7
Q

Capable of attracting and holding interest.

A

Captivating

Example: The captivating commercial caught everyone’s attention.

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8
Q

Featuring new methods; advanced and original.

A

Innovative

Example: The innovative approach to marketing attracted a younger audience.

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9
Q

Having great influence on someone or something.

A

Influential

Example: Social media influencers are very influential in today’s marketing strategies.

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10
Q

Directed at a particular group or audience.

A

Targeted

Example: The targeted ads were specifically designed for teenagers.

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11
Q

Support or actively encourage.

A

Promote

Example: The company spent millions to promote their new product.

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12
Q

Declare one’s public approval or support of.

A

Endorse

Example: The celebrity endorsed the new brand of shoes.

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13
Q

Describe or draw attention to in a public medium to promote sales.

A

Advertise

Example: The company advertised the product on television and social media.

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14
Q

Have an effect on the character, development, or behavior of someone or something.

A

Influence

Example: The catchy jingle influenced many people to remember the product.

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15
Q

Cause someone to do something through reasoning or argument

A

Persuade

Example: The advertisement aimed to persuade consumers to switch brands.

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16
Q

In such a manner as to achieve a desired result.

A

Effectively

Example: The product was effectively advertised through various media channels.

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17
Q

In a determined and forceful way.

A

Aggressively

Example: The company aggressively marketed their new line of products.

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18
Q

In an original or imaginative way.

A

Creatively

Example: The campaign was creatively designed to appeal to young adults.

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19
Q

In a manner that is so delicate or precise as to be difficult to analyze or describe.

A

Subtly

Example: The message was subtly embedded in the advertisement.

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20
Q

To a large extent or over a large area.

A

Widely

Example: The new product was widely advertised across multiple platforms.

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21
Q

To produce or publish something.

A

Bring out:

Example: The company will bring out a new range of products next month.

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22
Q

To make contact with someone.

A

Reach out:

Example: The marketing team reached out to influencers to promote their brand.

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23
Q

To start to be involved in a new job or business activity.

A

Break into:

Example: They are trying to break into the Asian market with their latest campaign.

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24
Q

To communicate ideas effectively.

A

Put across:

Example: The commercial put across the benefits of the product very clearly.

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25
Q

To cause someone to lose interest.

A

Turn off:

Example: The overly aggressive marketing campaign turned off many potential customers.

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26
Q

To have the same understanding or knowledge.

A

On the same page

Example: The marketing team needs to be on the same page to ensure the campaign’s success.

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27
Q

To be successful or accurate.

A

Hit the mark

Example: The advertisement really hit the mark with its target audience.

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28
Q

Information passed by verbal communication.

A

Word of mouth:

Example: Word of mouth is still a powerful tool in advertising.

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29
Q

To stand out amidst a lot of distractions.

A

Cut through the noise:

Example: The unique advertisement cut through the noise and grabbed attention.

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30
Q

Attracting a lot of attention

A

In the limelight:

Example: The product has been in the limelight since its launch.

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31
Q

To start a series of activities aimed at achieving a specific goal.

A

Launch a campaign:

Example: They plan to launch a new advertising campaign next month.

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32
Q

The extent to which consumers are familiar with the qualities or image of a particular brand.

A

Brand awareness:

Example: The campaign aimed to increase brand awareness among young adults.

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33
Q

The particular group at which an advertisement is aimed.

A

Target audience:

Example: The target audience for this campaign is teenagers.

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34
Q

: A plan of action designed to promote and sell a product or service.

A

Marketing strategy:

Example: Their marketing strategy includes heavy use of social media.

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35
Q

The study of individuals and groups in the process of selecting, securing, and using products.

A

Consumer behavior:

Example: Understanding consumer behavior is crucial for effective advertising.

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36
Q

Spread or disperse information widely.

A

Disseminate

Example: The company disseminated the information through various channels.

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37
Q

An act of giving one’s public approval or support.

A

Endorsement

Example: The product received an official endorsement from a well-known celebrity.

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38
Q

Rapid increase in numbers.

A

Proliferation

Example: The proliferation of digital advertising has changed the marketing landscape.

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39
Q

Successfully enter a market.

A

Penetrate

Example: The company aims to penetrate the European market next year.

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40
Q

Express an idea or feeling fluently and coherently.

A

Articulate

Example: The spokesperson articulated the benefits of the product clearly.

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41
Q

Intensive or exaggerated publicity. (informal)

A

Hype

Example: There’s a lot of hype around the new smartphone model.

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42
Q

Excited interest or attention.

A

Buzz

Example: The new game is creating a lot of buzz online.

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43
Q

To promote the sale of.

A

Push

Example: They are really pushing their new app with a lot of ads.

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44
Q

A form of words used to persuade someone to buy or accept something.

A

Pitch

Example: The sales pitch was so convincing that I bought two products.

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45
Q

To promote a product by mentioning it.

A

Plug

Example: The actor plugged his new movie during the interview.

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46
Q

A specific segment of the population.

A

Demographic:

Example: The advertisement was tailored to appeal to a young demographic.

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47
Q

An act of giving one’s public approval or support to someone or something.

A

Endorsement

Example: The product received a major endorsement from a famous athlete.

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48
Q

A short, catchy tune used in advertising.

A

Jingle

Example: The catchy jingle made the advertisement memorable.

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49
Q

A short and striking or memorable phrase used in advertising.

A

Slogan

Example: The company’s slogan is instantly recognizable.

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50
Q

A large outdoor board for displaying advertisements.

A

Billboard

Example: The billboard on the highway attracted a lot of attention.

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51
Q

Attracting or holding interest or attention.

A

Engaging

Example: The ad was very engaging and held the viewers’ attention.

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52
Q

Immediately appealing or noticeable.

A

Eye-catching

Example: The eye-catching design of the poster grabbed everyone’s attention.

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53
Q

Giving rise or likely to give rise to public disagreement.

A

Controversial

Example: The controversial advertisement sparked a lot of debates.

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54
Q

Very fashionable or up to date.

A

Trendy

Example: The ad campaign was designed to appeal to trendy young adults.

55
Q

To give information to; make aware of something.

A

Engage

Example: The campaign was designed to inform consumers about the new product features.

56
Q

To attract and hold the attention of.

A

Engage

Example: The interactive ad engaged viewers more effectively than traditional ads.

57
Q

To emphasize or make prominent.

A

Highlight

Example: The commercial highlighted the benefits of the new shampoo.

58
Q

To cause someone to do something through reasoning or argument.

A

Persuade

Example: The advertisement aimed to persuade viewers to buy the new model.

59
Q

In a way that relates to the identification of long-term or overall aims and interests and the means of achieving them.

A

Strategically

Example: The ads were strategically placed to maximize visibility.

60
Q

In a way that relates to seeing or sight.

A

Visually

Example: The ad was visually appealing and grabbed attention immediately.

61
Q

In a way that does not vary; regularly.

A

Consistently

Example: The brand is consistently advertised across all media platforms.

62
Q

At the same time.

A

Simultaneously

Example: The campaign was launched simultaneously across multiple channels.

63
Q

Mainly; for the most part.

A

Predominantly

Example: The advertisement predominantly targeted young professionals.

64
Q

To launch or introduce a new product or service.

A

Roll out:

Example: The company plans to roll out the new advertising campaign next month.

65
Q

To emphasize or publicize.

A

Play up:

Example: The ad played up the health benefits of the product.

66
Q

To target or pursue.

A

Go after:

Example: The new campaign goes after the millennial market.

67
Q

To appear or be found, especially unexpectedly.

A

Turn up

Example: The advertisement turned up on several popular websites.

68
Q

To perform or conduct.

A

Carry out:

Example: They carried out extensive market research before launching the campaign.

69
Q

Summarizing something concisely.

A

In a nutshell:

Example: In a nutshell, the ad campaign was a huge success.

70
Q

To stop something.

A

Pull the plug:

Example: They had to pull the plug on the campaign due to budget issues.

71
Q

To go beyond the limits of what is considered acceptable.

A

Push the envelope:

Example: The new advertisement really pushed the envelope with its daring content.

72
Q

To attract a lot of attention.

A

Make a splash:

Example: The new product made a splash at the trade show.

73
Q

To set a higher standard.

A

Raise the bar:

Example: The innovative campaign raised the bar for future advertisements.

74
Q

The amount of money allocated for promoting products or services.

A

Advertising budget:

Example: The company increased its advertising budget to launch a new campaign.

75
Q

A practice in which manufacturers of goods or providers of a service gain exposure by paying for them to be featured in movies and TV shows.

A

Product placement:

Example: The film’s product placement deals were worth millions.

76
Q

The tendency of consumers to continue buying the same brand’s products.

A

Brand loyalty:

Example: The company’s goal is to build brand loyalty among its customers.

77
Q

The process of gathering, analyzing, and interpreting information about a market.

A

Market research:

Example: Market research indicated that there was a high demand for the new product.

78
Q

A company dedicated to creating, planning, and handling advertisements

A

Advertising agency:

Example: They hired an advertising agency to help launch their new product.

79
Q

To increase rapidly in numbers; multiply.

A

Proliferate

Example: Social media platforms have proliferated in recent years, changing the landscape of advertising.

80
Q

To make more noticeable or prominent

A

Accentuate

Example: The campaign accentuated the eco-friendly aspects of the product.

81
Q

To communicate or express something.

A

Convey

Example: The advertisement was designed to convey the luxury of the brand.

82
Q

To include or integrate a part into the whole.

A

Incorporate

Example: The new strategy incorporates online and offline advertising methods.

83
Q

To express an idea or feeling fluently and coherently.

A

Articulate

Example: The spokesperson articulated the company’s vision clearly and effectively.

84
Q

Easy to remember. (informal)

A

Catchy

Example: The ad’s catchy slogan stuck in everyone’s mind.

85
Q

A trick or device intended to attract attention, publicity, or trade.

A

Gimmick

Example: The promotional gimmick helped boost initial sales.

86
Q

To promote something intensively.

A

Hype up:

Example: They hyped up the new movie with a massive advertising campaign.

87
Q

Captivated or addicted.

A

Hooked

Example: The new series has everyone hooked with its exciting plot.

88
Q

To charge too much; an overpriced product

A

Rip off

Example: Some consumers felt that the new gadget was a rip off given its high price and limited features.

89
Q

The assembled spectators or listeners at a public event, such as a play, movie, concert, or meeting.

A

Audience

Example: The advertisement was targeted at a broad audience.

90
Q

A paid advertisement on radio or television.

A

Commercial

Example: The commercial aired during the prime time slot.

91
Q

A person with the ability to influence potential buyers of a product or service by promoting or recommending the items on social media.

A

Influencer

Example: Social media influencers play a significant role in advertising today.

92
Q

The amount of public attention that someone or something, especially an advertisement, receives.

A

Exposure

Example: The campaign gained massive exposure on social media platforms.

93
Q

Evoking interest, attention, or admiration in a powerfully irresistible way

A

Compelling

Example: The compelling story behind the product made it very popular.

94
Q

Causing disruption or annoyance through being unwelcome or uninvited.

A

Intrusive

Example: Many people find pop-up ads to be very intrusive.

95
Q

Delicate or precise as to be difficult to analyze or describe.

A

Subtle

Example: The advertisement used subtle cues to appeal to consumers’ emotions.

96
Q

Developed to a high degree of complexity.

A

Sophisticated

Example: The sophisticated design of the ad appealed to a high-end market.

97
Q

Characterized by or exhibiting feelings of nostalgia.

A

Nostalgic

Example: The nostalgic advertisement brought back memories of childhood for many viewers.

98
Q

To support a person, organization, or activity by giving money, encouragement, or other help.

A

Sponsor

Example: The event was sponsored by several major companies.

99
Q

To produce or create.

A

Generate

Example: The campaign generated a lot of interest in the new product.

100
Q

To reduce.

A

Cut back

Example: The company decided to cut back on its advertising budget.

101
Q

To stop participating.

A

Drop out

Example: One of the sponsors decided to drop out of the campaign at the last minute.

102
Q

To be noticeable.

A

Stand out:

Example: The innovative design made the advertisement stand out from the rest.

103
Q

To maintain.

A

Keep up:

Example: It’s challenging to keep up with the latest advertising trends.

104
Q

To gradually stop using or providing something.

A

Phase out:

Example: The old logo was phased out in favor of a more modern design.

105
Q

To start something and proceed at a fast pace with enthusiasm.

A

Hit the ground running:

Example: The marketing team hit the ground running with the new campaign.

106
Q

When something happens in secret or not publicly known.

A

Behind the scenes:

Example: Much of the work happens behind the scenes before an advertisement is released.

107
Q

To inform people.

A

Get the word out:

Example: They used social media to get the word out about their new product.

108
Q

Being planned or developed.

A

In the pipeline

Example: There are several new advertisements in the pipeline for next season.

109
Q

Spending as little money as possible.

A

On a shoestring budget:

Example: The startup managed to launch an effective ad campaign on a shoestring budget.

110
Q

The income generated from advertisements.

A

Advertising revenue

Example: The website relies on advertising revenue to operate.

111
Q

The market consisting of individuals and households that buy goods and services for personal consumption.

A

Consumer market:

Example: The campaign was designed to target the consumer market.

112
Q

The reporting of news and sport in the media.

A

Media coverage:

Example: The event received extensive media coverage, boosting its visibility.

113
Q

The professional maintenance of a favorable public image by a company or other organization.

A

Public relations:

Example: Effective public relations can enhance the reputation of a brand.

114
Q

To make a problem, situation, or feeling worse.

A

Exacerbate

Example: Misleading advertisements can exacerbate consumer mistrust.

115
Q

To make an action or process easier.

A

Facilitate

Example: The new software will facilitate the creation of digital advertisements.

116
Q

To make less severe, serious, or painful.

A

Mitigate

Example: The company took steps to mitigate the negative effects of its controversial ad.

117
Q

To become very popular or successful quickly.

A

Blow up:

Example: The new game blew up after being advertised on social media.

118
Q

A large outdoor board for displaying advertisements.

A

Billboard

Example: The new billboard caught everyone’s attention on the highway.

119
Q

The title of a newspaper or magazine article, especially the one at the top of the front page.

A

Headline

Example: The advertisement’s catchy headline grabbed readers’ attention.

120
Q

The extent to which an advertisement is seen by the target audience.

A

Reach

Example: The campaign’s reach was impressive, covering multiple demographics.

121
Q

Worth remembering or easily remembered.

A

Memorable

Example: The ad campaign was memorable and stayed with viewers long after they saw it.

122
Q

Likely to give rise to public disagreement.

A

Controversial

Example: The controversial ad sparked a lot of debate on social media.

123
Q

To become successful or popular very quickly.

A

Take off:

Example: The campaign took off immediately after its launch.

124
Q

To establish or start something.

A

Set up

Example: They set up a new advertising agency in the city.

125
Q

To take advantage of a situation in order to make money.

A

Cash in on:

Example: The company cashed in on the holiday season with special promotions.

126
Q

To set a higher standard.

A

Raise the bar:

Example: The innovative campaign raised the bar for the entire industry.

127
Q

To think in an original or creative way.

A

Think outside the box:

Example: The creative team was encouraged to think outside the box for the new campaign.

128
Q

A specific group of people at which an advertisement is aimed.

A

Target demographic

Example: The target demographic for this product is young adults aged 18-25.

129
Q

A person, especially a celebrity, employed to promote a particular brand.

A

Brand ambassador:

Example: The actress was chosen as the brand ambassador for the new perfume.

130
Q

The study of individuals and groups in the process of selecting, securing, and using products.

A

Consumer behavior:

Example: Understanding consumer behavior is crucial for effective marketing.

131
Q

To attract and hold the interest and attention of.

A

Captivate

Example: The clever use of humor captivated the audience.

132
Q

To give information to; make aware of something.

A

Inform

Example: The campaign was designed to inform consumers about the new product features.

133
Q

Quickly and widely spread or popularized, especially by means of the Internet.

A

Viral

Example: The video went viral within hours of being uploaded.

Mia IELTS FC 6pm (8 decks)

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