Media and Advertising IELTS Flashcards
A public promotion of some product or service.
Advertisement
Example: The new advertisement for the smartphone was very engaging.
A series of actions intended to achieve a particular result.
Campaign
Example: The advertising campaign boosted the brand’s image significantly.
A type of product manufactured by a particular company under a particular name.
Brand
Example: Nike is a globally recognized brand.
A person who purchases goods and services for personal use.
Consumer
Example: Consumers are becoming more conscious about the environmental impact of their purchases.
The main means of mass communication.
Media
Example: The news media has a significant influence on public opinion.
Good at persuading someone to do or believe something.
Persuasive
Example: The advertisement was very persuasive and convinced many people to buy the product.
Capable of attracting and holding interest.
Captivating
Example: The captivating commercial caught everyone’s attention.
Featuring new methods; advanced and original.
Innovative
Example: The innovative approach to marketing attracted a younger audience.
Having great influence on someone or something.
Influential
Example: Social media influencers are very influential in today’s marketing strategies.
Directed at a particular group or audience.
Targeted
Example: The targeted ads were specifically designed for teenagers.
Support or actively encourage.
Promote
Example: The company spent millions to promote their new product.
Declare one’s public approval or support of.
Endorse
Example: The celebrity endorsed the new brand of shoes.
Describe or draw attention to in a public medium to promote sales.
Advertise
Example: The company advertised the product on television and social media.
Have an effect on the character, development, or behavior of someone or something.
Influence
Example: The catchy jingle influenced many people to remember the product.
Cause someone to do something through reasoning or argument
Persuade
Example: The advertisement aimed to persuade consumers to switch brands.
In such a manner as to achieve a desired result.
Effectively
Example: The product was effectively advertised through various media channels.
In a determined and forceful way.
Aggressively
Example: The company aggressively marketed their new line of products.
In an original or imaginative way.
Creatively
Example: The campaign was creatively designed to appeal to young adults.
In a manner that is so delicate or precise as to be difficult to analyze or describe.
Subtly
Example: The message was subtly embedded in the advertisement.
To a large extent or over a large area.
Widely
Example: The new product was widely advertised across multiple platforms.
To produce or publish something.
Bring out:
Example: The company will bring out a new range of products next month.
To make contact with someone.
Reach out:
Example: The marketing team reached out to influencers to promote their brand.
To start to be involved in a new job or business activity.
Break into:
Example: They are trying to break into the Asian market with their latest campaign.
To communicate ideas effectively.
Put across:
Example: The commercial put across the benefits of the product very clearly.
To cause someone to lose interest.
Turn off:
Example: The overly aggressive marketing campaign turned off many potential customers.
To have the same understanding or knowledge.
On the same page
Example: The marketing team needs to be on the same page to ensure the campaign’s success.
To be successful or accurate.
Hit the mark
Example: The advertisement really hit the mark with its target audience.
Information passed by verbal communication.
Word of mouth:
Example: Word of mouth is still a powerful tool in advertising.
To stand out amidst a lot of distractions.
Cut through the noise:
Example: The unique advertisement cut through the noise and grabbed attention.
Attracting a lot of attention
In the limelight:
Example: The product has been in the limelight since its launch.
To start a series of activities aimed at achieving a specific goal.
Launch a campaign:
Example: They plan to launch a new advertising campaign next month.
The extent to which consumers are familiar with the qualities or image of a particular brand.
Brand awareness:
Example: The campaign aimed to increase brand awareness among young adults.
The particular group at which an advertisement is aimed.
Target audience:
Example: The target audience for this campaign is teenagers.
: A plan of action designed to promote and sell a product or service.
Marketing strategy:
Example: Their marketing strategy includes heavy use of social media.
The study of individuals and groups in the process of selecting, securing, and using products.
Consumer behavior:
Example: Understanding consumer behavior is crucial for effective advertising.
Spread or disperse information widely.
Disseminate
Example: The company disseminated the information through various channels.
An act of giving one’s public approval or support.
Endorsement
Example: The product received an official endorsement from a well-known celebrity.
Rapid increase in numbers.
Proliferation
Example: The proliferation of digital advertising has changed the marketing landscape.
Successfully enter a market.
Penetrate
Example: The company aims to penetrate the European market next year.
Express an idea or feeling fluently and coherently.
Articulate
Example: The spokesperson articulated the benefits of the product clearly.
Intensive or exaggerated publicity. (informal)
Hype
Example: There’s a lot of hype around the new smartphone model.
Excited interest or attention.
Buzz
Example: The new game is creating a lot of buzz online.
To promote the sale of.
Push
Example: They are really pushing their new app with a lot of ads.
A form of words used to persuade someone to buy or accept something.
Pitch
Example: The sales pitch was so convincing that I bought two products.
To promote a product by mentioning it.
Plug
Example: The actor plugged his new movie during the interview.
A specific segment of the population.
Demographic:
Example: The advertisement was tailored to appeal to a young demographic.
An act of giving one’s public approval or support to someone or something.
Endorsement
Example: The product received a major endorsement from a famous athlete.
A short, catchy tune used in advertising.
Jingle
Example: The catchy jingle made the advertisement memorable.
A short and striking or memorable phrase used in advertising.
Slogan
Example: The company’s slogan is instantly recognizable.
A large outdoor board for displaying advertisements.
Billboard
Example: The billboard on the highway attracted a lot of attention.
Attracting or holding interest or attention.
Engaging
Example: The ad was very engaging and held the viewers’ attention.
Immediately appealing or noticeable.
Eye-catching
Example: The eye-catching design of the poster grabbed everyone’s attention.
Giving rise or likely to give rise to public disagreement.
Controversial
Example: The controversial advertisement sparked a lot of debates.
Very fashionable or up to date.
Trendy
Example: The ad campaign was designed to appeal to trendy young adults.
To give information to; make aware of something.
Engage
Example: The campaign was designed to inform consumers about the new product features.
To attract and hold the attention of.
Engage
Example: The interactive ad engaged viewers more effectively than traditional ads.
To emphasize or make prominent.
Highlight
Example: The commercial highlighted the benefits of the new shampoo.
To cause someone to do something through reasoning or argument.
Persuade
Example: The advertisement aimed to persuade viewers to buy the new model.
In a way that relates to the identification of long-term or overall aims and interests and the means of achieving them.
Strategically
Example: The ads were strategically placed to maximize visibility.
In a way that relates to seeing or sight.
Visually
Example: The ad was visually appealing and grabbed attention immediately.
In a way that does not vary; regularly.
Consistently
Example: The brand is consistently advertised across all media platforms.
At the same time.
Simultaneously
Example: The campaign was launched simultaneously across multiple channels.
Mainly; for the most part.
Predominantly
Example: The advertisement predominantly targeted young professionals.
To launch or introduce a new product or service.
Roll out:
Example: The company plans to roll out the new advertising campaign next month.
To emphasize or publicize.
Play up:
Example: The ad played up the health benefits of the product.
To target or pursue.
Go after:
Example: The new campaign goes after the millennial market.
To appear or be found, especially unexpectedly.
Turn up
Example: The advertisement turned up on several popular websites.
To perform or conduct.
Carry out:
Example: They carried out extensive market research before launching the campaign.
Summarizing something concisely.
In a nutshell:
Example: In a nutshell, the ad campaign was a huge success.
To stop something.
Pull the plug:
Example: They had to pull the plug on the campaign due to budget issues.
To go beyond the limits of what is considered acceptable.
Push the envelope:
Example: The new advertisement really pushed the envelope with its daring content.
To attract a lot of attention.
Make a splash:
Example: The new product made a splash at the trade show.
To set a higher standard.
Raise the bar:
Example: The innovative campaign raised the bar for future advertisements.
The amount of money allocated for promoting products or services.
Advertising budget:
Example: The company increased its advertising budget to launch a new campaign.
A practice in which manufacturers of goods or providers of a service gain exposure by paying for them to be featured in movies and TV shows.
Product placement:
Example: The film’s product placement deals were worth millions.
The tendency of consumers to continue buying the same brand’s products.
Brand loyalty:
Example: The company’s goal is to build brand loyalty among its customers.
The process of gathering, analyzing, and interpreting information about a market.
Market research:
Example: Market research indicated that there was a high demand for the new product.
A company dedicated to creating, planning, and handling advertisements
Advertising agency:
Example: They hired an advertising agency to help launch their new product.
To increase rapidly in numbers; multiply.
Proliferate
Example: Social media platforms have proliferated in recent years, changing the landscape of advertising.
To make more noticeable or prominent
Accentuate
Example: The campaign accentuated the eco-friendly aspects of the product.
To communicate or express something.
Convey
Example: The advertisement was designed to convey the luxury of the brand.
To include or integrate a part into the whole.
Incorporate
Example: The new strategy incorporates online and offline advertising methods.
To express an idea or feeling fluently and coherently.
Articulate
Example: The spokesperson articulated the company’s vision clearly and effectively.
Easy to remember. (informal)
Catchy
Example: The ad’s catchy slogan stuck in everyone’s mind.
A trick or device intended to attract attention, publicity, or trade.
Gimmick
Example: The promotional gimmick helped boost initial sales.
To promote something intensively.
Hype up:
Example: They hyped up the new movie with a massive advertising campaign.
Captivated or addicted.
Hooked
Example: The new series has everyone hooked with its exciting plot.
To charge too much; an overpriced product
Rip off
Example: Some consumers felt that the new gadget was a rip off given its high price and limited features.
The assembled spectators or listeners at a public event, such as a play, movie, concert, or meeting.
Audience
Example: The advertisement was targeted at a broad audience.
A paid advertisement on radio or television.
Commercial
Example: The commercial aired during the prime time slot.
A person with the ability to influence potential buyers of a product or service by promoting or recommending the items on social media.
Influencer
Example: Social media influencers play a significant role in advertising today.
The amount of public attention that someone or something, especially an advertisement, receives.
Exposure
Example: The campaign gained massive exposure on social media platforms.
Evoking interest, attention, or admiration in a powerfully irresistible way
Compelling
Example: The compelling story behind the product made it very popular.
Causing disruption or annoyance through being unwelcome or uninvited.
Intrusive
Example: Many people find pop-up ads to be very intrusive.
Delicate or precise as to be difficult to analyze or describe.
Subtle
Example: The advertisement used subtle cues to appeal to consumers’ emotions.
Developed to a high degree of complexity.
Sophisticated
Example: The sophisticated design of the ad appealed to a high-end market.
Characterized by or exhibiting feelings of nostalgia.
Nostalgic
Example: The nostalgic advertisement brought back memories of childhood for many viewers.
To support a person, organization, or activity by giving money, encouragement, or other help.
Sponsor
Example: The event was sponsored by several major companies.
To produce or create.
Generate
Example: The campaign generated a lot of interest in the new product.
To reduce.
Cut back
Example: The company decided to cut back on its advertising budget.
To stop participating.
Drop out
Example: One of the sponsors decided to drop out of the campaign at the last minute.
To be noticeable.
Stand out:
Example: The innovative design made the advertisement stand out from the rest.
To maintain.
Keep up:
Example: It’s challenging to keep up with the latest advertising trends.
To gradually stop using or providing something.
Phase out:
Example: The old logo was phased out in favor of a more modern design.
To start something and proceed at a fast pace with enthusiasm.
Hit the ground running:
Example: The marketing team hit the ground running with the new campaign.
When something happens in secret or not publicly known.
Behind the scenes:
Example: Much of the work happens behind the scenes before an advertisement is released.
To inform people.
Get the word out:
Example: They used social media to get the word out about their new product.
Being planned or developed.
In the pipeline
Example: There are several new advertisements in the pipeline for next season.
Spending as little money as possible.
On a shoestring budget:
Example: The startup managed to launch an effective ad campaign on a shoestring budget.
The income generated from advertisements.
Advertising revenue
Example: The website relies on advertising revenue to operate.
The market consisting of individuals and households that buy goods and services for personal consumption.
Consumer market:
Example: The campaign was designed to target the consumer market.
The reporting of news and sport in the media.
Media coverage:
Example: The event received extensive media coverage, boosting its visibility.
The professional maintenance of a favorable public image by a company or other organization.
Public relations:
Example: Effective public relations can enhance the reputation of a brand.
To make a problem, situation, or feeling worse.
Exacerbate
Example: Misleading advertisements can exacerbate consumer mistrust.
To make an action or process easier.
Facilitate
Example: The new software will facilitate the creation of digital advertisements.
To make less severe, serious, or painful.
Mitigate
Example: The company took steps to mitigate the negative effects of its controversial ad.
To become very popular or successful quickly.
Blow up:
Example: The new game blew up after being advertised on social media.
A large outdoor board for displaying advertisements.
Billboard
Example: The new billboard caught everyone’s attention on the highway.
The title of a newspaper or magazine article, especially the one at the top of the front page.
Headline
Example: The advertisement’s catchy headline grabbed readers’ attention.
The extent to which an advertisement is seen by the target audience.
Reach
Example: The campaign’s reach was impressive, covering multiple demographics.
Worth remembering or easily remembered.
Memorable
Example: The ad campaign was memorable and stayed with viewers long after they saw it.
Likely to give rise to public disagreement.
Controversial
Example: The controversial ad sparked a lot of debate on social media.
To become successful or popular very quickly.
Take off:
Example: The campaign took off immediately after its launch.
To establish or start something.
Set up
Example: They set up a new advertising agency in the city.
To take advantage of a situation in order to make money.
Cash in on:
Example: The company cashed in on the holiday season with special promotions.
To set a higher standard.
Raise the bar:
Example: The innovative campaign raised the bar for the entire industry.
To think in an original or creative way.
Think outside the box:
Example: The creative team was encouraged to think outside the box for the new campaign.
A specific group of people at which an advertisement is aimed.
Target demographic
Example: The target demographic for this product is young adults aged 18-25.
A person, especially a celebrity, employed to promote a particular brand.
Brand ambassador:
Example: The actress was chosen as the brand ambassador for the new perfume.
The study of individuals and groups in the process of selecting, securing, and using products.
Consumer behavior:
Example: Understanding consumer behavior is crucial for effective marketing.
To attract and hold the interest and attention of.
Captivate
Example: The clever use of humor captivated the audience.
To give information to; make aware of something.
Inform
Example: The campaign was designed to inform consumers about the new product features.
Quickly and widely spread or popularized, especially by means of the Internet.
Viral
Example: The video went viral within hours of being uploaded.
