Media & advertising Flashcards

1
Q

advertising on the radio or television, between or during programmes

A

commercial advertising:

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2
Q

a method of selling

things or taking orders for sales by telephone

A

telemarketing:

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3
Q

making you feel confused because there are too many things to choose

A

bewildering [adjective]:

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4
Q

have the things that somebody requires in order to live in a comfortable way or achieve what they want

A

to meet one’s needs/ requirements [expression]:

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5
Q

to be affordable for the money that you have to spend

A

to suit one’s pocket [expression]:

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6
Q

to have a holiday in a very quiet place where you can relax

A

to get away from it all:
Ex: I found some tourist
brochures very helpful when I was looking for a quiet destination to get away from it all and relax.

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7
Q

too noticeable or direct, in a way that is disturbing or annoying

A

intrusive [adjective]:
Ex: I regularly receive
intrusive telesales marketing calls on my phone when I am busy or trying to read a book.

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8
Q

be influenced to buy things as a result of advertising

A
  • to be swayed by advertisements

- endorse its commercials, manipulating sb to do st

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9
Q

without any planning and considering the effects Thay may have

A

impulsively (adv)

Ex: Secondly, some people are easily swayed by advertisements to buy goods impulsively.

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10
Q

A form of brand or advertising campaign that involves a well known person using their fame to help promote a product or
service

A

celebrity endorsement:

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11
Q

not completely trusting

or certain about something

A

to be wary of:

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12
Q

happiness and satisfaction with having what you want

or need, or what you have done

A

fulfilment [noun]:

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