MEDIA ADS

Question 1

Intro

Answer 1

ADS def -ADS are a form of T.V. series based in the USA, following a home or family as they go throughout their life in a comedic way

Question 2

P1

Answer 2

Father Knows Best (1954) S1E3

“Oh I don’t think your father is going to like that”

“[FKB] is the ideal of the typical American Family” -Michael B Kassel

Men heros after WWII

Jim: "Hello Honey, what's burning?"
Margaret: "I am. Hello dear."
Jim: "Oh, cornbread!"
Margaret: "It's a cake."
Jim: "Is it a pancake?"

“The main job of the average woman in our country is still to marry and have a home and children.” -Eleanor Roosevelt

“After WWII, Americans had a bright future ahead. FKB reflects this mood.” -Michael B Kassel

Question 3

P2

Answer 3

Roseanne (1988) S1E1

“A good man doesn’t just happen, they have to be created by us women.”

“I do everything -like I always do.”

“Dan never talks down to Roseanne nor expects her to do ‘wifely duties’” -The Guardian

Second Wave Feminism already happened, rise in feminists

Cold war ended

Question 4

P3

Answer 4

Modern Family (2009) S1E1

Claire: “If my family never wakes up ona beach in Florida half naked, I’ve done my job.”
Phil: “Our job.”
Claire: “Right, I’ve done our job.”

“You are not wearing that skirt.”

“Claire, although of a stronger personality and a more capable parent than her husband, is aware that her ability to manage her children has its limits.” -Christina M. LaVecchia

Progression -Gay Rights Movement, Family Values Changing

Question 5

P4

Answer 5

“There has been a shift in the role of women in sitcoms since the 50s; the domestic space to the workplace, the wife and mother to the single career woman.” -The Poetics of Television

“Our mothers have different standards to uphold with much more slack, and room for being right.” -Adam Adcock

Speed of progression of feminisim