Media Flashcards
The classical view
Lippmann
Was it shaped peoples views, enabling the manipulation and control of society through propaganda
Reinforcement perspective
Media can reinforce individuals and societal opinions. it can only reinforce existing views by providing a continuous stream of sympathetic info
Agenda setting perspective
Mccoubs and shaw
This takes a middle approach between classical and reinforcement. Media cannot dictate what we think rather what we think about.
Down
Dragons den through its reality format are essentially etiquette guides
Tacit transfer if knowledge and skill results in…
Increased feasibility and in turn affects EI
Swail et al
Media may render entrepreneurship as more or less desirable, due to its…
Impact on acceptability and legitimacy beliefs about entrepreneurs and their day to day actions
Radu and redien-collott
Swail and down
The audience plays active role in interpreting messages dependent on context of life. Thus a middle class business management grad who has aspirations to start a business with seed funded by wealthy entrepreneur parents is likely to views such programmes differently to a working class non uni mechanic who after completing an apprenticeship decided to work for himself
Boyle and Kelly
More established business owners view entre-tainment media as entertaining and humorous and nascent entrepreneurs see it as more of a positive educational influence in terms of the skills and business tips that they may pick up
Fayolle et al
American culture value entrepreneurship more than French or Scandinavian culture. Positive cultural representation of entrepreneurship are likely to both reflect and reproduce such perceptions
Programmes advocate and promote a highly aspirational form of entrepreneurship that focuses on high growth and profit
As opposed to more modest income. As a result if taken too seriously there is risk of a skewed or partial set of skills may be developed amongst it viewers
Levie et al
Non entrepreneurs and media
21% felt motivated to start business
58% thought more Positively about entrepreneurs
17% started business
18% had no influence
Levie et al
Entrepreneurs in media
9% said media major influence in starting business
64% said highlights that tv business reality programmes help influence people to make more informed decisions
2% media influenced to start new business
Radu and Redien-Collott
2091-2005 French press coverage doubled of entrepreneurs
They were highly praised
Radu and Redien-Collott
Entrepreneur representation in French press
Typical entrepreneur male (only 5% female), between 30-40 abd highly attached to own region
Entrepreneur is Model to be emulated but only carefully.
Radu and Redien-Collett
European Commission report
A US study found that more than 40% of criminals on TV whose profession was stated featured as business owners.
European Commission report graph
Graph highlights that media offering high amounts of info (news, docs, advice programmes) have a low audience, where as ones with very low info (document soaps, series and films) have a high audience
Apprentice Facebook
Social media
Teletubies colour coordinated to there outfits
Media affects on EI
Can facilitate trigger, social Norms, feasibility and desirability
Entre-tainment
Positive effect on social norms
Increase both the desirability and feasibility of entrepreneurship
Crates climate of opinion
We bring our own values
Apprentice has changed from always choosing best candidate for job, to choosing most entertaining - can give off negative vibes about entrepreneurs
Negatives of media
May render entrepreneurship’s as more or less desirable, due to its impact on acceptability and legitimacy beliefs (radu and redien Collott)
Risk of skewed and partial set of skills needs
Entre-taient judges the entrant to which people ‘fit’ the entrepreneurial ideal
Does not present actual realities of running business
Absense of certain groups - disabled
Achtenhagen and welter
US business press representation of women entrepreneurs
Woman relayed areas
Started small and don’t want to pursue growth
Done accidentally and saw as a way to get over adverse personal conditions
Finances scrapped together through personal contacts
Lower value companies
Aren’t very serious
Can overcome by adhering to male stereotypes or distance themselves from predominant norms
Achtenhagen and welter
German press
Woman underrepresented
Been an increase in articles since change of gov to encourage growth
However portrayal of woman gives them little encouragement
Style of reporting in newspapers has impact on personal activity
