Media

Question 1

The classical view

Answer 1

Lippmann

Was it shaped peoples views, enabling the manipulation and control of society through propaganda

Question 2

Reinforcement perspective

Answer 2

Media can reinforce individuals and societal opinions. it can only reinforce existing views by providing a continuous stream of sympathetic info

Question 3

Agenda setting perspective

Answer 3

Mccoubs and shaw
This takes a middle approach between classical and reinforcement. Media cannot dictate what we think rather what we think about.

Question 4

Down

Answer 4

Dragons den through its reality format are essentially etiquette guides

Question 5

Tacit transfer if knowledge and skill results in…

Answer 5

Increased feasibility and in turn affects EI

Swail et al

Question 6

Media may render entrepreneurship as more or less desirable, due to its…

Answer 6

Impact on acceptability and legitimacy beliefs about entrepreneurs and their day to day actions
Radu and redien-collott

Question 7

Swail and down

Answer 7

The audience plays active role in interpreting messages dependent on context of life. 
Thus a middle class business management grad who has aspirations to start a business with seed funded by wealthy entrepreneur parents is likely to views such programmes differently to a working class non uni mechanic who after completing an apprenticeship decided to work for himself

Question 8

Boyle and Kelly

Answer 8

More established business owners view entre-tainment media as entertaining and humorous and nascent entrepreneurs see it as more of a positive educational influence in terms of the skills and business tips that they may pick up

Question 9

Fayolle et al

Answer 9

American culture value entrepreneurship more than French or Scandinavian culture. Positive cultural representation of entrepreneurship are likely to both reflect and reproduce such perceptions

Question 10

Programmes advocate and promote a highly aspirational form of entrepreneurship that focuses on high growth and profit

Answer 10

As opposed to more modest income. As a result if taken too seriously there is risk of a skewed or partial set of skills may be developed amongst it viewers

Question 11

Levie et al

Non entrepreneurs and media

Answer 11

21% felt motivated to start business
58% thought more Positively about entrepreneurs
17% started business
18% had no influence

Question 12

Levie et al

Entrepreneurs in media

Answer 12

9% said media major influence in starting business
64% said highlights that tv business reality programmes help influence people to make more informed decisions
2% media influenced to start new business

Question 13

Radu and Redien-Collott

Answer 13

2091-2005 French press coverage doubled of entrepreneurs

They were highly praised

Question 14

Radu and Redien-Collott

Entrepreneur representation in French press

Answer 14

Typical entrepreneur male (only 5% female), between 30-40 abd highly attached to own region

Question 15

Entrepreneur is Model to be emulated but only carefully.

Answer 15

Radu and Redien-Collett

Question 16

European Commission report

Answer 16

A US study found that more than 40% of criminals on TV whose profession was stated featured as business owners.

Question 17

European Commission report graph

Answer 17

Graph highlights that media offering high amounts of info (news, docs, advice programmes) have a low audience, where as ones with very low info (document soaps, series and films) have a high audience

Question 18

Apprentice Facebook

Answer 18

Social media

Teletubies colour coordinated to there outfits

Question 19

Media affects on EI

Answer 19

Can facilitate trigger, social Norms, feasibility and desirability

Question 20

Entre-tainment

Answer 20

Positive effect on social norms
Increase both the desirability and feasibility of entrepreneurship
Crates climate of opinion
We bring our own values
Apprentice has changed from always choosing best candidate for job, to choosing most entertaining - can give off negative vibes about entrepreneurs

Question 21

Negatives of media

Answer 21

May render entrepreneurship’s as more or less desirable, due to its impact on acceptability and legitimacy beliefs (radu and redien Collott)
Risk of skewed and partial set of skills needs
Entre-taient judges the entrant to which people ‘fit’ the entrepreneurial ideal
Does not present actual realities of running business
Absense of certain groups - disabled

Question 22

Achtenhagen and welter

US business press representation of women entrepreneurs

Answer 22

Woman relayed areas
Started small and don’t want to pursue growth
Done accidentally and saw as a way to get over adverse personal conditions
Finances scrapped together through personal contacts
Lower value companies
Aren’t very serious
Can overcome by adhering to male stereotypes or distance themselves from predominant norms

Question 23

Achtenhagen and welter

German press

Answer 23

Woman underrepresented
Been an increase in articles since change of gov to encourage growth
However portrayal of woman gives them little encouragement
Style of reporting in newspapers has impact on personal activity