Media Flashcards
Why is a media text?
A product that has been made by the media or ourselves that we examine as part of our study
What is a media institution?
The company that produces the media
What is media?
The media is a global constantly changing industry of information and entertainment
What does media do?
Media shapes our perspective of what is real
What are the three different types of media text?
Audio
Audio visual
Visual
What is a visual media text?
Sound and no picture or film
What is an audio visual media text?
Picture or film with no sound
What is a visual media text?
A picture or film with no sound
What is construction?
Construction refers to the process where images, words and sounds are selected to create Media products
What is a visual code?
what we see, eg people and setting
What is audio code?
What we hear, eg music, voices
What is technical code?
Things done with technology, e.g. Camera angles and lighting
What does ubiquitous mean?
Everywhere
What are Binary opposites?
Two good and bad opposites
What do codes do in the advert?
They make the advert
What is de-saturating?
Taking the colour out of everything
What is high key production values?
When a shot looks amazing due to money being poured into it
What is high key lighting?
When you shoot with a stupidly large amount of light flooding in
What is shot reverse shot?
Shoot to one thing, then another, then back to the first thing
What is hyper masculine framing?
A hard, intimidating cold, vertical shot
What are the two types of sound?
Diegetic and non diegetic sound
What is diegetic sound?
Diegetic sound is sound the actors hear on the set
What is non diegetic sound?
Sound that is artificially added
What is a polysemic text?
A text that can have many different interpretations and connotations
