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Media - GCSE > Media > Flashcards

Media Flashcards

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1
Q

Why is a media text?

A

A product that has been made by the media or ourselves that we examine as part of our study

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2
Q

What is a media institution?

A

The company that produces the media

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3
Q

What is media?

A

The media is a global constantly changing industry of information and entertainment

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4
Q

What does media do?

A

Media shapes our perspective of what is real

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5
Q

What are the three different types of media text?

A

Audio
Audio visual
Visual

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6
Q

What is a visual media text?

A

Sound and no picture or film

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7
Q

What is an audio visual media text?

A

Picture or film with no sound

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8
Q

What is a visual media text?

A

A picture or film with no sound

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9
Q

What is construction?

A

Construction refers to the process where images, words and sounds are selected to create Media products

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10
Q

What is a visual code?

A

what we see, eg people and setting

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11
Q

What is audio code?

A

What we hear, eg music, voices

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12
Q

What is technical code?

A

Things done with technology, e.g. Camera angles and lighting

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13
Q

What does ubiquitous mean?

A

Everywhere

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14
Q

What are Binary opposites?

A

Two good and bad opposites

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15
Q

What do codes do in the advert?

A

They make the advert

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16
Q

What is de-saturating?

A

Taking the colour out of everything

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17
Q

What is high key production values?

A

When a shot looks amazing due to money being poured into it

18
Q

What is high key lighting?

A

When you shoot with a stupidly large amount of light flooding in

19
Q

What is shot reverse shot?

A

Shoot to one thing, then another, then back to the first thing

20
Q

What is hyper masculine framing?

A

A hard, intimidating cold, vertical shot

21
Q

What are the two types of sound?

A

Diegetic and non diegetic sound

22
Q

What is diegetic sound?

A

Diegetic sound is sound the actors hear on the set

23
Q

What is non diegetic sound?

A

Sound that is artificially added

24
Q

What is a polysemic text?

A

A text that can have many different interpretations and connotations

25
Q

What is AIDA theory?

A

The theory of why some people are influenced incredibly quickly by adverts

26
Q

What is unity of the text?

A

A link in the text that has meaning, everything in the text links

27
Q

What is antithesis?

A

When you use opposite words for effect

28
Q

What are conventions?

A

Typical characteristics

29
Q

What is the genre?

A

The type

30
Q

What does it mean for something to be patriarchal?

A

A system of power that prioritises men

31
Q

What does it mean for change to be glacial?

A

Change is happening incredibly slowly

32
Q

The also inside/other features part of a magazine is called what?

A

The coverlines

33
Q

The name of the person on a media text is called what?

A

The model text

34
Q

The tag line/hook text in a magazine is called what?

A

The selling line

35
Q

The issue number/info on a magazine is called what?

A

The date line

36
Q

What is the composition?

A

The overall look of something

37
Q

What does star lighting do?

A

Uses star lighting to make someone look like a star

38
Q

What’s hyperbole?

A

Extreme exaggeration

39
Q

What is low-key lighting?

A

Lighting that creates lots of shadows

40
Q

What does an action code do?

A

Tells us what is about to happen

Media - GCSE (1 decks)

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