Media Flashcards
What did poulos conclude?
He concluded that children will imitate altruistic behaviour when it’s explicitly modelled, when they are shown the exact steps for pro social behaviour
What did mares say?
He said pro social behaviour is more likely to be learnt only if they are shown the exact steps for positive behaviour
what did poulos find?
He found that when children watched lassie vs a neutral programme, they were more likely to help puppies in distress.
When is imitation most likely to occur according to bandura?
If the observer can identify with the model, if the context in which behaviour is observed is realistic and if the model is rewarded
When is repetition of the behaviour likely?
Repetition is likely if the individual receives direct reinforcement (maintenance)
Who proposed that pro social behaviour in the media activate pro social thoughts in the media
Berkowitz
What was Berkowitz theory called?
The cognitive priming theory
How do TV programmes active other pro social thoughts?
Through there association in memory pathways
What does the cognitive priming theory say about what happens after viewing a pro social act?
The viewer is primed to respond pro stoically as gherkin memory network involving pro social behaviour has been activated
What happens when a child is frequently exposed to pro social behaviour?
It may lead a child to store scripts for pro social behaviour in their memories which may be recalled later on
When will the stored “scripts” be recalled ?
If any aspect of the original situation is present
How many seconds did the lassie group spend with the distressed puppies
60 seconds
Who found a positive correlation between children who watched pro social sit coms and helpful behaviour
Rosenkoetter
How old was poulos sample?
6 years old
Who conducted a meta meta analysis of over 1000 studies?
And what did they find?
Hearold, he found that pro social media affected not
Describe the baron et al study?
He randomly allocated children between 3-7 to either one of 3 clips of the waltons.
Group one saw cooperative behaviour
The second group saw non cooperative behaviour
The third group saw a neutral clip
What did barons findings show?
Barons findings showed that children are most likely to help someone in need after watching pro-social acts, as
What did barons findings show?
Barons finding showed that children are most likely to help others in need after watching pro social acts, as children in group 1 were more responsive to a man dropping a pile of books than group two.
Other than cognitive priming and social learning what else can explain anti social behaviour and media influence
Desensitisation theory
What is desensitisation theory?
This model suggests we suppress our naturally aggressive violent urges because of the anxiety it creates in us. However with more expose of aggression is makes us less sensitive and anxious about these urges, making aggressive behaviour more likely
Violence on TV stimulates aggressive behaviour or aggressive thoughts
Aggressive behaviour
What did the josephson study conclude?
They concluded that if “cues” that followed aggressive behaviour on TV mirrored aspects of real like, people are likely to behaviour more aggressively
What did the josephson study support?
Cognitive priming
What did millarskey et al say about TV violence
They said TV violence only accounts for a small amount of aggression
