Media Flashcards
In 1997 now many thousand copy’s of the sun were circulated a day
. Almost 4,000
In 1997 now many thousand copy’s of the mail were circulated a day
Almost 2,500
How many thousand copy’s of the sun were circulated a day in 2016
1, 750
How many thousand copy’s of the mail were circulated a day in 2016
A bit over 1,500
In 2017 how much did the Torys spend on negative or “attack” adverts on social media during the corse of the 2017 election
Over £1 million
in the final 48 hours before the polls opened what posts were viewed
the Tory post obout motivating their core workers- viewed only half as frequently as similar posts by labour
why were tory posts poorly thought through
- spent most of their money attacking labour in marginal seats they thought they could win
- they did little to defend their own MPs in marginal seats
what lesson have most campaigns learned
to be posative about themselves instead of negative about the opposition
how did labour spread attack messages without backlash
they had semi-independant members known as “momentum” so it didnt appear to be the labour party throwing shade
how much of facebook had seen a momentum attack ad during the campaign
a quarter of facebook users
in 2017 what was more important media or the daily mail
media
what were the top 100 most shared stories tagged with during what time
‘general election’
april-june 2017
what type of message is most effective and why?
posative message- create feelings of community and momentum
what spreads the word, not what?
shares and likes, not paying for adverts
what is better than lengthy articles
humour and easy to digest points
what should not be the main focus of a campaign
attak ads
why is media easier for thr left
the way that their users consume media is different
what does a free press do
-hold government accountable
- provide a checek in case of weak opposition
- eduvcate and inform the people
what is the reading age of the sun?
8
what do newspapers oversimplify
issues, headlines and focus on personalities
why are newspapers run.
to make money sell copys
what 4 companys hold a monopoly over the media
news international, daily mail, ITN, trinity mirror
What does news international own
-Times / Sunday times
- 50% of sky TV
- Fox News
- sun/ daily sun
What does the daily mail own
- Daily mail/mail on Sunday
-Metro - ITN (20% share)
