Media 180 Flashcards
1
Q
N.W Ayer N son
A
1- First full service ad agency
2-worked for advertisers/product companies
3- create and place ads in newspapers/magazines
4- collect fee for number of ads + commission
5- use of catchy slogans and jingles in advertisements.
2
Q
Racism in advertizing
A
1- female consumers back then
2- ad creators were white men
3
Q
Tom Burrel
A
Establish ad agency became pioneer in black marketing “Burrel communications” was the company name
4
Q
Snob appeal
A
products as exclusive or elite
5
Q
Famous person testimonial
A
famous people endorings prodicuts telling their own stories
