Media Flashcards
What does the term ‘media’ refer to?
Media refers to various means of communication, including newspapers, television, radio, and the internet.
True or False: Media studies only focus on traditional forms of media.
False
Fill in the blank: The four main types of media are ______, ______, ______, and ______.
print, broadcast, digital, outdoor
What is the purpose of media regulation?
To ensure that media content is appropriate, fair, and does not harm the public.
What does the acronym ‘PSB’ stand for in media studies?
Public Service Broadcasting
Which of the following is a characteristic of tabloid newspapers? A) In-depth analysis B) Sensational stories C) Long articles
B) Sensational stories
What is the term for the target audience of a media product?
Target audience
True or False: The ‘hypodermic needle theory’ suggests that media messages are directly injected into the audience’s mind.
True
What is a key feature of digital media?
Interactivity
Define ‘media convergence’.
The merging of traditional media with digital technologies.
What is an example of user-generated content?
Social media posts, blogs, or videos created by users.
Fill in the blank: The ______ model explains how audiences interpret media messages based on their own experiences.
Reception
What is the significance of the ‘water cooler effect’?
It refers to the phenomenon where people discuss media content collectively, often at work or social gatherings.
Which term describes the way media portrays certain groups or issues?
Representation
True or False: Media literacy is the ability to access, analyze, evaluate, and create media in various forms.
True
What is the role of an editor in media production?
To oversee the content, ensure quality, and make decisions on what is published or broadcast.
Which of the following is NOT a type of media bias? A) Omission B) Selection C) Objectivity
C) Objectivity
What does the term ‘media ownership’ refer to?
The control and management of media outlets by individuals or corporations.
Fill in the blank: The ______ effect refers to the changes in behavior or attitudes resulting from media exposure.
Cultivation
What is ‘advertising’?
A paid form of communication that promotes products or services.
True or False: The ‘uses and gratifications’ theory focuses on why audiences seek out specific media.
True
What is the term for the analysis of media texts to understand their underlying messages?
Media analysis
What does ‘copyright’ protect in media?
The legal rights of creators over their original works.
What is the main goal of propaganda in media?
To influence public opinion and promote a specific agenda.
Fill in the blank: The ______ model suggests that media can have a significant impact on societal norms and values.
Agenda-setting
What role does social media play in modern communication?
It facilitates instant communication and allows for the sharing of information and opinions.
What does the term ‘digital footprint’ refer to?
The trail of data that individuals leave behind when using the internet.
