Media Flashcards
1
Q
Define media
A
channels of mass communication through which information is sent and received.
2
Q
What is a medium?
A
a channel of communication, e.g. a newspaper, viewing a website. Collectively, these are media.
3
Q
In the (old) media, communication is:
A
- impersonal
- lacking in immediacy
- one-way
- physically and technologically distant
- organized
- large-scale and simultaneous
- commodified
List the reasons why.
4
Q
Old media:
A
e.g. newspapers, magazines, books, television, radio, film.
5
Q
A
