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Media Flashcards

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Sociology 101 flashcards
1
Q

Direct effect

A

Media has an immediate and powerful effect on society

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2
Q

Hypodermic syringe model

A

THEORIST: Packard
Media penetrates straight into the mind of the audience

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3
Q

Becker

A

Impact on media in Fiji
Girls with tv are 3x more likely to have an eating disorder
74% found themselves ‘to big’

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4
Q

Bandura

A

Bono doll experiment
Children’s imitation of violence

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5
Q

Catharsis

A

THEORIST: Feshback and Singer
Media can provide a safe release of aggression

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6
Q

Deterrent

A

THEORIST: Young
Media violence can in fact put people off violent behaviour

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7
Q

Direct effect - Evaluation

A

People blame the media rather than social inequalities

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8
Q

Direct effect - evaluation

A

Bobo doll study does not reflect real life

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9
Q

Active audience

A

Theory argues that the audience uses, interprets and makes sense of media

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10
Q

Mquail

A

Audiences are active in their approach to the media

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11
Q

Uses and gratification model

A

Audiences use the media for their own purposes and needs

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12
Q

Zillmann / Mquail

A

Audiences are active in their approach to media. Mood influences media choices

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13
Q

Mquail

A

4 ways people use media
1. Information
2. Identity
3. Interaction
4. Entertainment

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14
Q

Coding and decoding

A

THEORIST: Hall - Neo-Marxist
Suggests different ways of ‘reading’ a media message
1. Dominant reading - believe it
2. Negotiated reading - alternative idea
3. Oppositional reading - totally different idea

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15
Q

Selective filter model

A

THEORIST: Klapper
Media reinforces previous beliefs
1. Selective filter
2. Selective perception
3. Selective retention

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16
Q

Selective exposure

A

A media message must be chosen to be viewed, read or listened to

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17
Q

Selective perception

A

The message has to be accepted. The audience may choose to take notice of one message but reject another

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18
Q

Selective retention

A

Message has to stick. People have the tendency to remember things they broadly agree with

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19
Q

Active audience- Evaluation
Marxist

A

Media creates needs.

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20
Q

Moral panics
Cohen

A

Process of stages
1. Media uses exaggerated language to write about deviance from a group
2. public anxiety
3. Police react
4. Social awareness means more join the deviance

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21
Q

Goode and Ben-Yehuda

A

Elements not process
1. Concern
2. Hostility
3. Consensus
4. Disproportionately
5. Volatillity

22
Q

Furedi

A

Moral panics result when society fails to adapt to social change and there’s a loss of control

23
Q

McRobbie

A

Postmodernist
Panics are no longer about social control but about the fears of being out of control

24
Q

Deviancy amplification model

A

THEORIST: Wilkins
Social deviancy
Media strengthens and magnifies deviancy. This creates a moral panic

25
Q

Moral panic

A

Panic that threatens societies norms and values

26
Q

Marxist view

A

Moral panics are a form of social control that supports capitalism

27
Q

Hall et Al

A

Argues moral panics against black muggers were created to distract from capitalist problems and take attention away from inequality

28
Q

Postmodernism

A

Media = diversity and choice. Helps us create our own identity

29
Q

Strinati

A

We are media saturated
The media can shape our identity

30
Q

McLuhan

A

We are globalised
We have a broader range of media experiences

31
Q

Blurred boundaries

A

Media has helped to change boundaries of identity, gender, age, ethnicity, sexuality

32
Q

Postmodernism - negative view

A

Media blurs reality and fiction

33
Q

Baudrillard

A

Hyper-reality we no longer know what is real

34
Q

Turtle

A

People believe media is real. The internet is our virtual world

35
Q

Watson

A

‘Superfictuality not depth’ the true sense of loss

36
Q

Postmodernism - Evaluation
Pluralist

A

Sympethetic to postmodernists but believe we choose our media

37
Q

Postmodernists - evaluation
Marxist

A

Not really a choice the media reflects the ideology of those in power

38
Q

Postmodernists - evaluation
Feminist

A

Postmodernists ignore the power of the patriarchy and objectification it can be dangerous to be able to construct an identity

39
Q

Pluralism

A

The media professionals positive
Media = window on the world

40
Q

Diversity and choice

A

Media represents diverse and alternative range of views

41
Q

Supply and demand

A

Media supplies what the audience demands

42
Q

Whale

A

Shape and nature of the press is determined by its reader

43
Q

4th estate

A

Media protects democracy and freedom. It exposes corruption and control

44
Q

Williams

A

Journalists provide an essential service in a democracy

45
Q

Pluralism - Evaluation
Neo-Marxist

A

Media actually created the ‘needs’ of people

46
Q

Pluralism - evaluation

A

Pluralists ignore the fact that most media professionals come from one social background

47
Q

Young people

A

Stereotyped as
1. A social problem
2. Potentially violent

48
Q

Osgerby

A

Media represents youth as trouble

49
Q

Wayne

A

Tv news and young people

50
Q

Hoodie and alter boys study of news on teenage boys

A
  1. Biased language ‘thugs’
  2. Most stories linked to crime
  3. Even non-crime stories 24% positive
51
Q

Lower class
Dodd and Dodd

A

EastEnders study.
Inaccurate representation of working class

52
Q

Jones

A

Chavtainment. Channel 4 programme ‘Benifit street’

Sociology (2 decks)

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