Media Flashcards

1
Q

the shot that goes side to side.

A

Panning shot

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2
Q

Shot that goes Top to Bottom

A

Tilt shot

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3
Q

Shot that shows new location

A

Establishing Shot

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4
Q

Tracking shot

A

Shot that follows character

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5
Q

Typography and logo that has a reputations

A

Mark of quality

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6
Q

when a Brand like that Gaurdian has a opinion to a newspaper( Breathtaking)

A

Expert Criticism

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7
Q

A memorable slogan on a newspaper

A

Tagline

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8
Q

words like slang

A

Informal mode of adress

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9
Q

Speaking very smartly

A

Formal mode of adress

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10
Q

Runs along the top of the front page

A

Plug

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11
Q

The name of the paper / Branding Recognition

A

Masthead

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12
Q

Place above the Headline

A

Strapline

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13
Q

Short headline

A

Subheading

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14
Q

Text underneath the image

A

Caption

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15
Q

who made genre theory

A

Steve Neale

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16
Q

The theory of Narratology

A

Tazveth Todorovs

17
Q

Who made the theory of Structuralism

A

Claud Levi Strauss