MEDIA Flashcards
What does selection mean
Visual, technical and written codes
What does combination mean
Codes working together to create representations
What does contexts mean
Historical, social and cultural
What was Beyoncé trying to do
Reduce power and authority
How is ethnicity represented
As empowered and breaking dominance of the past
What is the poster trying to achieve
Breaking stereotypical representations of black ethnicity
Why is gilroy supported in formation
As colonial discourse is represented
Why is ethnocentrism not challenged in formation
Because Beyoncé continues the idea that there is a dominance
Paragraph 1 of sims and diffs
Introduce representations of ethnicity in both products
Para 2 of sims and diffs
Explain examples of similarities
Para 3 of sims and diffs
Explain examples of differences
Para 4 of sims and diffs
Conclude with overarching argument about representations of ethnicity in both products
What does the Z shape mean in tide poster
The first thing the audience will read is the title which is direct address which attracts audience and reinforces hegemonic ideology
What does it mean if there’s more copy
It is an older poster as the people of the 50s won’t know how to use the product as it’s most likely new technology
What is the tide poster meant to do for women in the 50s
Make domestic chores easier to get them back into the domestic life
What does the women hugging the product mean
That she adores the product and connotes a loving relationship with the brand
What is significant about bright, vibrant colours
It attracts people and makes it fun and stand out to market it
What do the capricatures mean
Cause women to feel they need to follow what other women do and fit in
What does the informal san serif font mean
It is familiar to the audience and prevents it from being alienated
Why are intertextual references made in tide
To construct an idea that customers are loved and adored and this is what women want, this links to the 1950s customer boom to add more familiarity
