MEDIA Flashcards
What does selection mean
Visual, technical and written codes
What does combination mean
Codes working together to create representations
What does contexts mean
Historical, social and cultural
What was Beyoncé trying to do
Reduce power and authority
How is ethnicity represented
As empowered and breaking dominance of the past
What is the poster trying to achieve
Breaking stereotypical representations of black ethnicity
Why is gilroy supported in formation
As colonial discourse is represented
Why is ethnocentrism not challenged in formation
Because Beyoncé continues the idea that there is a dominance
Paragraph 1 of sims and diffs
Introduce representations of ethnicity in both products
Para 2 of sims and diffs
Explain examples of similarities
Para 3 of sims and diffs
Explain examples of differences
Para 4 of sims and diffs
Conclude with overarching argument about representations of ethnicity in both products
What does the Z shape mean in tide poster
The first thing the audience will read is the title which is direct address which attracts audience and reinforces hegemonic ideology
What does it mean if there’s more copy
It is an older poster as the people of the 50s won’t know how to use the product as it’s most likely new technology
What is the tide poster meant to do for women in the 50s
Make domestic chores easier to get them back into the domestic life
