Media Flashcards

1
Q

what is representation

A

process by which the media presents the ‘real world’ to an audience.

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2
Q

whats ideology

A

a set of beliefs and values that add up to our view of the world.

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3
Q

what is Hegemonic

A

conforms to the dominant ideology

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4
Q

conforms to the dominant ideology

A

subverts the dominant ideology

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5
Q

Positive view - Andrew Medhurst
{stereotypes}

A

stereotypes are used as quick identification in texts where we don’t have much time to get to know characters.

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6
Q

Negative view - Richard Dyer
{stereotypes}

A

Stereotypes are about power - those with power in society are the ones who stereotype those without power

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7
Q

David Gauntlett - Construction of Identity

A

Gauntlett suggests that representation can be personally constructed Gauntlett believes that while everyone is an individual,
people tend to exist within larger groups who are similar to them.

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8
Q

femininity- male gaze

A

what males may prefer to look at and keeps them engaged
eg women in bikinis {can serve to objectify women}

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9
Q

femininity- queer theory

A

gender isn’t based on who we are but the way we act

men can have feminine trait and women can have masculine traits

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10
Q

femininity- post feminism

A

women can be shown to be sexualised at some points but also empowered and in control

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11
Q

masculinity- female gaze

A

what females prefer to see and keeps them engaged eg close up on male body and features {sexualising men}

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12
Q

masculinity- hypermasculine

A

defines masculinity as the macho {aggressive} personality.
eg. violence is ‘manly’

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