Measuring and Capacity Building Flashcards
NPO Performance Measures
- Performance - overall results
- Efficiency - costs vs. results
- Effectiveness - the degree to which a desired result is produced
Outputs - direct products of program activities
Outcomes - benefits received from the program
Impact - long-term effects
Efficiency measures
- Cost/results ratio
- Fundraising, operational efficiency
- Social ROI
Effectiveness measures - 3 levels
Outputs, Outcomes, Impact
Measuring Attitudes
Cognitive (learning), affective (feeling), behavioral (willingness to act)
Cognitive
Learning
- Awareness: I know it, I’ve heard about it
- Opinions about the features: it’s healthy, it’s high quality, it’s modern, it’s safe
Affective
Feeling
- Emotions: I like it, it makes me feel secure, under control, proud
Behavioral
Willingness to act
- Readiness to act: i’d like to try it, i’m ready to join, i will do it
Program Awareness
Top of mind, unaided awareness, aided awareness
Perceptual Map: Value vs. Importance of the Features
Low Perceived Value/ Low Importance - unimportant weakness
High Perceived Value/ Low Importance - false sense of security
Low Perceived Value/ High Importance - Area for Improvement
High Perceived Value/ High Importance - True assets
Measuring satisfaction
perception - expectation
Perception
own experience
expectation
- previous experience
- others’ opinions
- information from the market
- competitors’ performance
Net Promoter Score (NPS)
0-10
0-6 Detractors, aka the threat
7-8 Passives, aka the uncommitted
9-10 Promoters, aka your fans
% minus %
Balanced Scorecard
Perspective: stakeholders, internal process, learning and growth
Objectives / Activities / Measures
NPO Life Cycle
Idea > Core Program Development (start up) > Infrastructure Development (Grow) > Impact Expansion (sustain) > Decline > Dissolve > Closure