Measures Flashcards

1
Q

RMA definition

A

Retailer Marketing Area - used in conventional retail account geography descriptions to signify it only represents data from that retailer

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2
Q

Channel

A

A full universe that represents all stores within a set definition. SPINS creates our proprietary channels. SPINS supports conventional channels powered by Circana (eg MULO)

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3
Q

Outlet

A

A grouping of Retail Accounts that share similar market approach and/or product set. Not synonymous with channel

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4
Q

Retail Account

A

A retailer or collection of retailers (eg co-ops & associations) that offer its data separately from the channel aggregation

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5
Q

CRMA

A

Competitive Retailer Marketing Area - used in conventional retail account geography descriptions to signify it represents data from that retailer and all competitive retailers in the same geographical area

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6
Q

UPC

A

Universal Product Code - identification code printed on product packaging. Used as the basis for all SPINS data

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7
Q

Reporting Level

A

A data parameter / selection that designates the granularity of product data in a data pull (eg Category Reporting Level, Brand Reporting Level, UPC Reporting Level, etc.)

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8
Q

Volume (define & what type of measure?)

A

Volume Measure: Group of measures that represents total sales of a product or group of products

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9
Q

Dollars (define & what type of measure?)

A

Volume Measure: Total dollar sales of a product or group of products (includes promo impact)

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9
Q

Units (define & what type of measure?)

A

Volume Measure: Total number of items sold for a product or group of products (ex: can be one can or one pack of four cans = both equal one unit)

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10
Q

EQ Units (define & what type of measure?)

A

Equivalized Units: Volume Measure: Total ounces or count (of individual bars/items) sold for a product or group of products (refer to Unit of Measure attribute to determine of EQ units represents ounces or count)

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11
Q

Share (define & what type of measure?)

A

Volume Measure: The percent of a product or product group’s volume in relation to a larger product group such as a department, category, or subcategory

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12
Q

ARP Formula

A

Dollars/Units

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13
Q

Velocity Formula

A

Units/Distribution

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14
Q

Distribution

A

A group of measures that represents where the product or group of products were sold

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15
Q

ACV (define & measure type)

A

Distribution Measure: All Commodity Volume - Total dollars of everything sold in a store or market. A key component to calculating distribution measures. Think of it as the “Gross Domestic Product” for the CPG industry.

16
Q

AVG % ACV (define & measure type)

A

Distribution: Divides the All Commodity Volume for the stores where a product (or group of products) sold by
the total All Commodity Volume of the geography. Provides accurate % ACV in longer time periods (12 weeks, 24 weeks, 52 weeks).

16
Q

% of Stores Selling

A

Distribution: Number of stores where a product (or group of products) sold as a percentage of the total number of stores in the geography.

16
Q

MAX % ACV

A

Distribution Measure: Divides the All Commodity Volume for the stores where a product (or group of products) sold by
the total All Commodity Volume in the geography. Provides accurate values for % ACV in shorter time periods (1 week, 4 weeks).

16
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17
Q
A