Measures Flashcards
RMA definition
Retailer Marketing Area - used in conventional retail account geography descriptions to signify it only represents data from that retailer
Channel
A full universe that represents all stores within a set definition. SPINS creates our proprietary channels. SPINS supports conventional channels powered by Circana (eg MULO)
Outlet
A grouping of Retail Accounts that share similar market approach and/or product set. Not synonymous with channel
Retail Account
A retailer or collection of retailers (eg co-ops & associations) that offer its data separately from the channel aggregation
CRMA
Competitive Retailer Marketing Area - used in conventional retail account geography descriptions to signify it represents data from that retailer and all competitive retailers in the same geographical area
UPC
Universal Product Code - identification code printed on product packaging. Used as the basis for all SPINS data
Reporting Level
A data parameter / selection that designates the granularity of product data in a data pull (eg Category Reporting Level, Brand Reporting Level, UPC Reporting Level, etc.)
Volume (define & what type of measure?)
Volume Measure: Group of measures that represents total sales of a product or group of products
Dollars (define & what type of measure?)
Volume Measure: Total dollar sales of a product or group of products (includes promo impact)
Units (define & what type of measure?)
Volume Measure: Total number of items sold for a product or group of products (ex: can be one can or one pack of four cans = both equal one unit)
EQ Units (define & what type of measure?)
Equivalized Units: Volume Measure: Total ounces or count (of individual bars/items) sold for a product or group of products (refer to Unit of Measure attribute to determine of EQ units represents ounces or count)
Share (define & what type of measure?)
Volume Measure: The percent of a product or product group’s volume in relation to a larger product group such as a department, category, or subcategory
ARP Formula
Dollars/Units
Velocity Formula
Units/Distribution
Distribution
A group of measures that represents where the product or group of products were sold