Measurement: Options, Issues, & Strategies Flashcards
True or False: Operationalization can mean manipulation OR measurement
True
Causal variables are both ________ & ________
manipulated, administered
Predictor variables must be ________
measured
All outcomes must be what?
Measured
Variables for statistical control are ______ while factors under experimental control are _______ and kept constant
measured, manipulated/administered
What are some pros to verbal report?
quick & easy
easy to train people
inexpensive
large N
cover wide range of variables
What are some cons to verbal report?
probs w/ accurate perception of children
wording can be hard for younger children
researcher could be biased in how they question
respondents rush
don’t understand questionnaires
What is the acquiescence bias?
tendency to agree w/ everything
What is the extremity or moderacy bias?
Overly harsh or all answers are in the middle
What is reference group bias?
Who you are comparing yourself to
What is the above-average phenomenon?
overestimate our good qualities
What are the pros of tests?
direct assessment
avoid biases of self-reflective verbal report
less boring
objective
What are the cons of tests?
not representative of real-world behavior
doesn’t sample full construct
ceiling or floor effects
likely smaller N than verbal report b/c of resources
if need to develop, can be time-consuming
potential subject to cultural bias
What are the pros of observational measurements?
more accurate/valid than reflective self-perception
closest to natural behavior
can be less subject to social desirability bias
can be naturalistic or structured
often no complicated instructions to follow
can make lasting recordings of video, audio, physiological information/data
can capture a large range of behaviors/variables
What are the cons to observational measurements?
can be too forced (if not naturalistic)
may capture “acting” (social desirability) if short in length
subject reactivity – subject knowing they are being observed affects their behavior
observer bias – observers see and record what they expect to occur, rather than what actually happens
lack of interobserver agreement
time-consuming to train coders, code, etc.
can’t infer motives, beliefs, attitudes
How can you reduce subject reactivity?
habituation
participant observation –use of someone who is already present in the setting to collect observations
disguise the fact that observations are being made (hidden cameras)
How can you reduce observer bias?
identify specific and objective behaviors/scoring categories
try to keep observer blind to full hypotheses
How can you reduce interobserver disagreement?
scoring system should be as clear and as specific as possible
calculate reliability and refine measurement until highly reliable
observers should be carefully trained before actual data input/collection
You must decide whether your variable is _______ or _______ to guide your measurement
behavioral or psychological
What does the overt-covert distinction mean?
Not all measures have noticeable behaviors; sometimes it is more general and less visible
What is the sign-sample distinction?
whether the measure is an index (crying for a crying study) or an example of the target construct (crying is a sign that determines attachment rel.)
Give an example of a primarily psychological construct.
Love
Depression
Attitudes re: physical activity