Meaning & Representation Flashcards
meaning
individual or collective perceptions of place
representation
how a place is portrayed or seen in society
place-memory
the ability of place to make the past come to life in the present
agents of change
people who aim to manage the perception of place e.g. national/local government, corporate bodies, tourist organisations, community groups
3 ways government changes place
place marketing, rebranding, reimaging
re-imaging
disassociates a place from bad pre-existing images to then attract new investment, retailing, tourists and residents
rebranding
the ways in which a place is re-developed and marketed so it gains a new identity to attract new investment, retailing, tourists, residents
regeneration
a long-term process of redevelopment and use of social, economic, environmental action to reverse urban decline and create sustainable communities
corporate body
an organisation or group of persons that is identified by a particular name e.g. institutions, businesses, non-profit enterprises, government agencies
external forces that affect a place
international institutions, global/national institutions, local/national government, individuals, TNCs, local community groups
place marketing
a company is paid to help give a new place-meaning to a location
why places mean different things to different people
history, emotional connections, childhood memories, blending of society, integration –> experience the place –> develop sense of place –> associate to location differently
how places gain meaning
sense of place balanced by perception of place to reflect how people view it –> forms an identity
factors that shape our perception
media, reading, opinions heard from people around us, celebrity influences, international organisations/governments, advertising
how is government an agent of change
at national and local level they introduce strategies adapted to manage/manipulate perception of place to attract people and investment
