Meaning And Represnetation Flashcards
What is meaning
Places have meaning to people that know them
What is representation
How individuals organisations portray paves they know about to other
How can organisations change representation
Though advertising such as tourism companies or local councils may present places positively as they gain from it
Biast
3 groups that try to influence people’s sense of place
Governments - both nationally and locally may do this to attract people through investment
Corporate bodies - visit Britain, government agency to promote tourism
Community or local groups - might try change represention to boost local economy
3 strategies to alter perceptions
Place marketing
Reimaging
Rebranding
What is place marketing
How places are sold to people who will potentially visit, though marketing
What is re imaging
Changing existing negative perceptions
E.g. turning old ins trial areas into new development
What is rebranding
Giving a place a new identity that is appealing to people and investors achieved through regeneration schemes
Ways of representation
Statistics Maps Films Art Stories Poetry