Meaning And Representation Flashcards
1
Q
Meaning definition
A
Meaning relates to individual or collective perceptions of place
2
Q
Representation definition
A
Representations is how a place is portrayed or seen in society
3
Q
What are the strategies to manipulate perception of place?
A
- place marketing
- rebranding
- reimaging
4
Q
What ways can reimaging be created?
A
- advertising campaigns
- logos
- websites
5
Q
Rebranding definition
A
Rebranding is used to discard negative perceptions of a place
6
Q
Top down rebranding definition
A
Rebranding decisions are made by authorities or agencies and imposed on particular people and places
7
Q
Bottom up rebranding definition
A
Based on listening to local opinions and producing local solutions to problems
8
Q
Partnership rebranding definition
A
Aims to combine best features of the two other approaches. Made up of representatives from the state, private and voluntary sectors
