meaning and representation Flashcards
1
Q
what is rebranding
A
developing a place to reposition its image, helping to ‘sell’ the place to a target audience
2
Q
what is place marketing
A
marketing companies are employed by the local governenment to create positive perceptions
3
Q
what is regenerating
A
positively transforming the economy
4
Q
what is reimaging
A
positively changing the standard and reputation of place through specific improvement
5
Q
what is gentrification
A
when the status of an inner urban area which is unfashionable is upgraded and improved for example London docklands
6
Q
what are corporate bodies
A
- an organisation/group that is identified by a particular name
- e.g businesses
- e.g tourists aim to sell the place to visitors
7
Q
what is an example of place marketing
A
- in Weston super mare
- advertising campaigns like social media
- official website and logo
- ‘love weston’ wonderland attracted Christmas shoppers
8
Q
what is an example of rebrading
A
- Amsterdam
- was threated due to greater competition and social decline
- ‘I Amsterdam’ which used smart phones and social media
9
Q
what is an example of reimaging
A
- 1980’s Liverpool was reimaged
- deindustrialisation caused an economic downfall and riots doinated papers
