Me and the Media Flashcards
Communications Science is a mix of…
Psychology, sociology, politicology and technology
Lasswell’s 4 types of effects are…
Knowledge, opinions, attitude and behavior
The Goebbels power of media is…
Entertainment, enjoyment, education, politics and instruction
Media are less powerful than we think because…
Receivers are no longer passive, inform does not mean influence and there is a scattered media landscape
Characteristics of the dull powerful media are…
Linear information process, passive audiences, uniform effects, message > effect and the simple media
Five functionalities of media are…
Opinion forming, entertainment, escapism, information and education
Communications science started in the…
20’s and 30’s
The impact of the media is…
The medium not the content.
McLuhan’s need to knows are…
Media influences, not the content; Media have impact on society, more than individuals; Media amputates human senses; Medium is the message
Image is synonymous with…
Prejudice and stereotype
According to Berelson…
Some kind of communications on some kind of issues, brought to the attention of some kind of people under some kind of circumstances have some kinds of effects.
Hot media is…
Left brain focused, high commitment (like radio)
Cool media is…
Right brain focused, low commitment (like television)
McLuhans expertise was not in…
Opinion forming
Lasswell’s stimulus and response theory is…
Who > says what > in which channel > to whom > with what effect.
