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Me Again Flashcards

1
Q

Definition:

Desired action for a customer

A

Conversion

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2
Q

Definition:

Key performance indicator

A

KPI

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3
Q

Definition:

Cost per action, the amount of money an advertiser spends to drive a conversion

A

CPA

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4
Q

(Calculation = total ad spend/number of conversions)

A

CPA

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5
Q

Definition:

Return On Ad Spending, the amount of revenue generated by advertising efforts (Return on investment)

A

ROAS

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6
Q

(Calculation = revenue/ad spend)

A

ROAS

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7
Q

Definition:

Cost per thousand impressions, payment model where an advertiser pays each time an ad is seen.

A

CPM

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8
Q

(Calculation = Cost x 1000/ impressions)

A

CPM

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9
Q

What are the 5 campaign objectives?

A

Brand Awareness, Video View, Consideration, Conversions, Shopping Catalogs

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10
Q

What are the 4 bid types?

A

CPC, CPM, CPV, Target CPA

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11
Q

In terms of a funnel, what is the upper funnel focus?

A

Building Brand Awareness

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12
Q

In terms of a funnel, what is the mid-funnel focus?

A

Drive Consideration

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13
Q

In terms of a funnel, what is the lower funnel focus?

A

Get Conversions

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14
Q

What is the bid type for the upper-funnel strategy?

A

CPM

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15
Q

What is the bid type for the video view?

A

CPV

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16
Q

How many basic targeting levers does Pinterest have?

A

10

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17
Q

Definition:

A self-service dashboard where advertisers can create and manage their digital advertisements on Pinterest.

A

Ads Manager

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18
Q

Definition:

Unique 12- digit identification number that helps us locate and navigate to any advertiser’s account

A

GID

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19
Q

In Ads Manager, what is determined with Accounts?

A

General info, advertiser, and billing

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20
Q

In Ads Manager, what is determined with Campaign?

A

Campaign Objective, Spend Limit and budget(only for consideration campaigns)

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21
Q

In Ads Manager, what is determined with Ad Group?

A

Start/End Dates, Targeting, Budget, Bid

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22
Q

In Ads Manager, what is determined with Ad?

A

Creative asset, description, and destination URL

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23
Q

They simply limit how much a campaign is approved to spend daily or over its lifetime

A

Spend Limits

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24
Q

In Ad Manager, what are the 4 tiers?

A

Accounts, Campaign, Ad Group, Ad

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25
Q

What are the 4 types of audiences?

A

Customer Lists, Engagement Retargeting, Site Visitor Retargeting and Act-alike

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26
Q

What is Ads Managers

A

a self-service dashboard where advertisers can create and manage their digital advertisements on Pinterest.

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27
Q

What percentage of Pinners are men?

A

50%

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28
Q

What percentage of searches are unbranded?

A

97%

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29
Q

What percentage of searches are 1-3 words?

A

73%

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30
Q

What is a “Creative”?

A

A pin

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31
Q

What is the anatomy of a pin?

A

Tasteful Logo, Visual Image, Text overlay, Strong CTA, Product, or service is the focal point

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32
Q

How many people are visiting via a mobile device?

A

Over 80%

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33
Q

Definition:

Call to Action

A

CTA

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34
Q

What is the aspect ratio for a Pin?

A

2:3

35
Q

What is the pixel recommendation for pins?

A

1000x 1500 pixels

36
Q

Definition:

A campaign that is for a short period of time

A

Flighted Campaign

37
Q

Definition:

When someone views the site and immediately leaves

A

Bounce Rate

38
Q

What are the 5 Ad requirements?

A

Pins must be saved to their business profile, Pins must be saved to a public board, The destination URL or description cannot have link shorteners, No third party videos or GIFs.

39
Q

What are the 6 types of Ads that can be promoted? (Think Ad Formats)

A

Standard Ads, Carousel Ads, Standard Video Ads, Max Width Video Ads, Collections Ads, Shopping Ads

40
Q

What is a standard ad?

A

Promoted Pins that feature one static image

41
Q

What are carousel ads?

A

Carousel ads are multi-image Pins with an extended canvas that users can swipe through to tell the story of a brand or product.

42
Q

What are the maximum and minimum amount of images you can have on a carousel ad?

A

There can be a minimum of 2 and a maximum of 5 carousel cards in a carousel ad.

43
Q

What are video ads?

A

They are video pins

44
Q

What are the two types of video pins?

A

standard and max-width.

45
Q

How long CAN the video pin be?

A

Between 4 seconds and 15 minutes

46
Q

What is the recommended length of a video?

A

Between 6-15 seconds

47
Q

True or False:

Max width video ads are available on both desktop and mobile.

A

False - Standard videos are the only ones available on both mobile and desktop

48
Q

True or False:

Video ads will begin to play when they are 30% in view in feed.

A

False- They will play when the ad is 50% in view

49
Q

What are the 10 targetting levers?

A

Gender, age, device, location, language, interest, keyword, placement, audience, and expanded

50
Q

What are shopping ads?

A

Shopping ads are static image Pins that feature a single product for sale. They allow advertisers to promote a large inventory of products easily and dynamically.

51
Q

What are collections ads?

A

Collections ads are a multi-image ad format that advertisers can use to drive inspiration with their audiences and move them to action on mobile.

52
Q

What is a removable Pin?

A

Removable Pins are ads that are temporary and cannot be saved.

53
Q

True or False:

Max width video spans the width of the entire screen on mobile.

A

True

54
Q

What is an organic post?

A

A pin that is not promoted

55
Q

The plan to get an advertiser product in front of the right audience at a relevant moment of consideration to ultimately drive conversions.

A

Stragery

56
Q

What are the 4 On-Pinterest Levers?

A

Campaign Objective, Targeting Levers, Moments, and Seasonality

57
Q

What is the default attribution window?

A

30/30/30

58
Q

What is attribution?

A

The length of time that Pinterest gets credit for a sale.

59
Q

What is the largest attribution window?

A

60/60/60

60
Q

What is the equation for eCPM?

A

Bid x CTR x 1,000

61
Q

What kind of auction do we run?

A

2nd price auctionCorrect answer

62
Q

Definition:

Cost per Conversion

A

CPC

63
Q

What is the formula for CTR?

A

Clicks/Impression

64
Q

In what circumstance would you want to utilize a CPA instead of a ROAS?

A

If the Advertiser only sells one item that people only buy one of

65
Q

What is an impression?

A

An ad that is served into the feed

66
Q

What is an engagement?

A

When an pinner engages with a pin

67
Q

What is a click?

A

When a pinner clicks on your Pin to a destination off Pinterest

68
Q

What does CPC mean?

A

Cost per Click

69
Q

What is the pricing model for a conversion campaign?

A

CPM

70
Q

How many monthly active users are on Pinterest?

A

Over 400 Million monthly active users

71
Q

What are the two primary placements for discovering ideas on Pinterest?

A

Browse & Search

72
Q

What are the 3 places where Promoted ads can be served?

A

Browse, Search, and Related pins

73
Q

What does “evergreen” mean?

A

The campaign or ad group is set to run continuously

74
Q

What is the Pinterest Tag?

A

A piece of code placed on an Advertiser’s website to track activities

75
Q

What are the words that fit in this: xx/xx/xx?

A

Clicks/Engagements/View

76
Q

What type of keyword matching are there?

A

Board match, exact match, phrase match, negative exact, and negative phrase

77
Q

What does the algorithm optimize towards in conversion campaigns?

A

CPA Target

78
Q

What are the two reasons to install the Pinterest Tag?

A

Track conversion

Generate audience

79
Q

What is the formula for budget utilization?

A

Spend/Budget

80
Q

What are the levers that affect CTR?

A

Creative & Targetting

81
Q

What percentage of a video has to be showing for it to autoplay?

A

50%

82
Q

What type of targeting does your Pin image, description, and board name affect?

A

Expanded targeting

83
Q

Which targeting type is most likely to perform( think ROAS/CPA)?

A

Site Vistor

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