MCOM 320 Final Flashcards
What are the functions of management?
to plan, organize, monitor, and lead.
What are the 6 steps in collaborative writing
- Understanding the writing task
- Select an effective writing team
- Create a detailed sketch or outline
- Develop a style guide
- Assign tasks skillfully
- Establish deadlines and monitor progress
What are the two project management tools and what is the difference between them?
- Pert- not time specific
2. Gantt- time specific
what are 3 steps in accordance to meetings?
- Plan
- Conduct
- Follow-up
What are the 3 purposes of writing?
- To inform
- To persuade
- To build trust
What are the 3 things you look at when you analyze an audience?
- Audience
- Message
- Messanger
What are the two ways to create an outline (name, example, and description of each)?
- Bottom-up = free list, categorize, sequence. Have a variety of ideas, and categorize each to find a main idea.
- Top-Down = traditional, tree diagram, mind map. Start with a main idea and then create ideas from there.
What are the two developing effective strategies?
- Channel
2. Psychological
What are the 3 subcategories of the developing effective strategy: psychological ? Who created the three subcategories?
- Ethos (Ethics)
- Pathos (emotional)
- Logos (logic)
created by Aristotle
What does the acronym WIIFM stand for?
What’s in it for me?
What does the acronym OABC stand for?
Opening
Agendas: quantify, identify, organize, symbolize
Body
Closing
What are the 11 illogical fallacies? (only need to know the definition of “evaluation by association,” “false analogy,” “false causality,” “and slippery slope.”
- Bandwagon: Arguing an idea just because most people agree with it
- Either-or thinking: Give only two options when there is more
* 3. Evaluation by association: Saying the idea is good because a famous or well-like person said so
* 4. False analogy: Saying that because two things are similar in some ways, they are similar in other ways, without any reasoning
* 5. False causality: saying that because two things happen together, one must cause the other - Hasty generalization: making quick generalizations by relying on one or just a few reasons as evidence
- Lack of evidence to the contrary: Saying an idea is good because no one has proven it false, or that an idea is false because no one has proven it true
- Recency persuasion: saying something is good because it is newer
* 9. Slippery slope: Arguing to condemn an idea because it might eventually lead to an undesirable end - Tradition: Arguing that something is right or good because of traditional acceptance of it
- Anonymous authority: making an authoritative statement without reference to a specific reliable source
What does HATS stand for? What is the story to remember HATS?
Heading Art Typography Spacing Big head, pulls Monolisa over his head, hits space bar with elbow, and shoots off into space
What is a Vector? What is a Vastor?
Vector: make as big as you need
Vastor: blow up too much and it will get grainy
What is the Rule of Thirds?
Human mind likes to break things up into quadrants. Top is the most important in the human brain.
Break picture into 3 parts and put most important in top
What is the difference between Serif and San Serif?
Serif: Times New Roman, HAS FEET
San Serif: Arial, NO FEET
What are the 3 reasons why errors matter?
- Damages credibility- reader won’t believe you as much and think you are an idiot
- Unclear- makes reader take more time to understand- time is money!
- Factual errors- readers draws wrong conclusion
When you are getting feedback, you should choose people who are…
“knowledgeable and forthright in their feedback.”
What does DOCS stand? What does each mean?
o Design- how does it look, correct format?
o Organization- does the paper flow in a logical order
o Content- is the information there and useful
o Style- punctuation and grammar
What does SPELL stand for?
o Structure o Punctuation o Errors o Language o Length
What are the 4 C’s? Is my writing…
Clear
Complete
Correct
Compelling
What are the 3 steps to writing?
planning
composing
formatting
What is the planning step used for in the 3 steps to writing?
Audience analysis (do I use logic or emotion?)
What does the composing step contain?
5W2H (who, what, when, where, why, how, and how much?)
Direct (not changing their mind) vs indirect approach (trying to change minds)
5 (types) messages
What are the 5 messages and are they direct or indirect in the composing step in the 3 steps to writing?
Good news (direct)
Routine (Direct)
Sales (Direct)
Difficult persuasion (indirect) Bad news (indirect)
What are the 3 different formats in the formatting step in the 3 steps of writing?
Full block- lots of rules; USED FOR BUSINESS WRITING THE MOST
Modified- same as full block except- ending “date, CC, signature” is center aligned
Simplified- same as full block except subject line is salutation and no complimentary close (CC)
What are application letters AKA cover letters used for/ contain?
o Opening (explains purpose), middle (explain reasons), last (ask for interview)
What are the two ways to write a Resume?
Chronological: reverse, most recent first
Functional: De-emphasize age and emphasize skill
What are the 9 steps for interviews?
- Research
- Be prepared and on time
- Beware of body language and appearance
- Speak confidently, clearly, and fluently
- Be honest
- Tie answers to job requirements
- Give compelling answers
- Have two or three questions to ask the interviewer
- Be prepared to answer any surprise questions
* Write a thank you note (HANDWRITTEN!) and follow up
What does PAR stand for?
Problem
Action
Result
What are 5 decisions to make when creating a proposal?
o Oral/ Written (talking or writing)
o Direct/ Indirect (good or bad news)
o Internal/ External (to someone inside or outside company)
o Solicited/ unsolicited (someone asks you to do it vs you just do it)
o Problem solving/ research (for problem or to research)
- Solving problem: diagnose problem, SW2H
- Solution: brainstorming (personal and group)
- Evaluate alternatives (decision table)
- Implement the solution (force field analysis- identify forces for and against to see if it is working)
What is the two types of research and what is the difference between them?
o Primary – your own research you created
o Secondary- someone else’s research- usually published stuff
What are the 3 different documentation styles? What are each used for more?
o APA- social sciences stuff
o MLA- modern language
o Chicago- articles
What are the 4 types of reports?
- Progress reports
- Problem solving reports
- Period reports
- Compliance reports
* REMEMBER CP^3
What does a progress report do?
gather info, compose, and review/revise
What are the attributes of a long report?
Cover letter, title page, executive summary, references, appendix
What are the attributes of graphic elements?
o Direction o Number o Shape o Size o Color- ROYGBV
What is the order of the color wheel? What are warm colors, and what does it do? what about cool colors?
ROYGBV (red, orange, yellow, green, blue, and violet) in order
Warm colors- red, orange, and yellow = makes you want to eat
Cool colors- blue, green, and purple = relaxes you
What does CARBS stand for in design?
o Balance o Contrast o Repetition o Alignment o Spacing
What matters when creating a slideshow?
Layout and design
white space
What do you do to clarify your purpose for a presentation?
o Create outline: Top down or Bottom up
o OABC
o Strengthen content (hook)
How do you analyze your audience?
5W2H
Who, what, when, where, why, how, how much?
What causes speakers to go into overtime?
long presentation
taking questions during presentation
not being prepared/ no rehearsing
How to work with audience fatigue?
- shorten presentation
- move closer to audience
- take a brief break and have audience move around
- have group participate in small-group activity
What does Baker say about including hobbies in resumes?
Hobbies should only be included if it is relevant
What do i want the audience to know?
Know about my purpose for speaking and what the purpose is about
What do i want the audience to do?
persuade them to do what i am trying to convince
What do i want the audience to feel?
build a positive, trusting relationship between audience and speaker
What are the 8 rules for commas?
- To divide main clauses joined by a coordinating conjunction
- After many types of into elements
- To divide all items in a series.
- Divide adjacent adjectives that could be separated with and or that could be reversed without changing the meaning
- Divide nonessential sentence elements from essential sentence elements
- With dates written in month/day/year format
- Divide elements of a mailing address
- Where needed for clarification
What are the 4 rules for semi-colons?
- Divide 2 independent clauses not joined by a coordinating conjunction
- Before a conjunctive adverb that joins 2 independent clauses
- Divide parallel sentence elements that have internal commas
- Before e.g. and i.e. when no other punctuation is used to set them off
What does it mean to utilize the Alpha Sleep State?
physical or mental relaxation state
