McDonalds Flashcards
Negative impacts - jobs
“Dead end” McJobs
Negative impacts - revenue
Leakage of revenue back to the USA
Negative impacts - lifestyle
Encourage an unhealthy lifestyle
Negative impacts - Food
Food is dull and bland - can undermine traditional foods
Ingredients are low quality and bad for the environment (deforestation for cattle farming)
Negative impacts - Toys
Free toy ms made of plastic and encourage the “I want that” persona
Negative impact - Drive through
Encourages car use
Positive impacts - jobs
1.5m jobs
Positive impacts - lifestyle
Healthy options being introduced and some restaurants have playgrounds to encourage an active lifestyle
Positive impacts - Food
Low cost, accessible food that is of reasonable quality
Positive impacts - culture
Fair trade products and products are adapted to local taste.
Ingredients locally sourced
Strategies to increase profits - Quantity
“Big Mac” - customers perceive value for money to be more important than quality
Strategies to increase profits - Reducing costs
Customers are the un paid workers
Strategies to increase profits - predictability
People feel comfortable with food they know and love
Strategies to increase profits - replacing humans
Machinery is less expensive and more reliable
