MCA Prep Flashcards
Marketing automation platforms do NOT have which functionality?
1) Host your organization’s website
2) Segment your database
3) Score Leads
4) Host Landing Pages
1) Host your organization’s website
Which is NOT a reason to gate content for middle-funnel stage buyers?
1) To generate better quality leads for the sales team
2) To learn which of your visitors are most likely to make a purchase
3) To collect data about your prospects
4) To give away more information
4) To give away more information
If your goal is to generate new prospects in your database, which strategy should you use?
1) Telemarketing
2) Direct mail
3) Email marketing
4) Pay-per-click advertising
4) Pay-per-click advertising
In the program displayed below, how many people are in the sendable audience, assuming the email is non-operational?
People: 87
Blocked: 15
72
of People - # of Blocked
Which feature must a non-operational email have?
1) A preview test sent for review prior to the deployment
2) An unsubscribe link
3) At least one image
4) A subject line with 50 characters or less
2) An unsubscribe link
Define Open for an Email
When images are downloaded in an email and a Marketo tracking pixel loads
Define Click to Open % for an Email
Measures the relevancy and context of an email by taking the number of unique clicks / number of unique opens
Define Clicks for an Email
The number of people who interacted with links in your email
Define Engagement Score
The effectiveness of the content in your program based on a proprietary algorithm
Which element is NOT typically found on a landing page?
1) Headline
2) Body text
3) Hero Image
4) Subject Line
4) Subject Line
A marketer would like the recipient’s first name to appear on a landing page.
Which type of token should the marketer use?
1) Lead (person) token
2) Company Token
3) Landing Page Token
4) My Token
1) Lead (person) Token
Which is the main advantage of using a select (picklist) field instead of a text field in your forms?
1) Visitors can enter their own text, making for a more accurate database.
2) It is easier to create select fields in the form editor.
3) Select fields look better on mobile devices.
4) The data will all be entered the same way, making for a cleaner database.
4) The data will all be entered the same way, making for a cleaner database.
Which types of fields can be added to a form?
1) All custom fields in the database
2) A maximum of 10 fields from the database which are determined by the administrator
3) Only the standard database fields
4)
Only the text fields in the database
1) All custom fields in the database
What is the Program Performance Report used for?
View basic program metrics, like members and success.
What is the Email Program Dashboard used for?
View email metrics for your email send, including opens, clicks, and unsubscribes.
