MBA_MFT_Full_Quiz_Cleaned Flashcards
What are the 4 Ps of marketing?
Product, Price, Place, Promotion. These are the key elements used to market a product effectively. Each ‘P’ helps companies figure out how to meet customer needs and stand out.
Example: A soda company creates a new flavor (Product), sells it for $1 (Price), stocks it in convenience stores (Place), and advertises it on TikTok (Promotion).
What is market segmentation?
Dividing a market into groups of people who have similar needs. This helps businesses target customers more effectively.
Example: Nike makes different shoes for runners, basketball players, and skateboarders. Each group is a segment.
What is competitive intelligence?
It’s gathering info about your competitors to make better decisions.
Example: McDonald’s checks Burger King’s menu and prices to stay competitive.
What is leadership?
Leadership is guiding and inspiring people to reach goals.
Example: A manager who motivates their team to finish a project early is showing leadership.
What is systems thinking?
It’s looking at the whole company as connected parts rather than separate departments.
Example: If marketing promises fast shipping, the warehouse must be ready. If one part fails, it affects all.
What is Net Present Value (NPV)?
NPV is how much money a project is worth today after subtracting future costs and adjusting for time.
Example: You invest $1,000 and get back $1,200 in 2 years. NPV tells you if that return is worth waiting for.
What is the risk-return tradeoff?
Higher risks can bring higher rewards, but also higher losses.
Example: Stocks are risky but can earn more. Savings accounts are safe but earn little.
What is break-even analysis?
It’s the point where sales equal costs — no profit, no loss.
Example: If it costs $100 to make cookies and you sell them for $10 each, you need to sell 10 to break even.
What is a cash budget?
It’s a plan showing how much money will come in and go out.
Example: If you earn $2,000 and spend $1,500, your cash budget helps track the $500 you have left.
Why integrate marketing and finance?
Marketing needs money to run campaigns, and finance must see if those campaigns are worth it.
Example: A $10,000 ad campaign that brings $50,000 in sales is a good financial decision.
How do you analyze data?
You look for trends, patterns, and what the numbers are really saying.
Example: Sales rise every December. That shows a holiday trend.
What are the 4 Ps of marketing?
Product, Price, Place, Promotion. These are the key elements used to market a product effectively. Each ‘P’ helps companies figure out how to meet customer needs and stand out.
Example: A soda company creates a new flavor (Product), sells it for $1 (Price), stocks it in convenience stores (Place), and advertises it on TikTok (Promotion).
What is market segmentation?
Dividing a market into groups of people who have similar needs. This helps businesses target customers more effectively.
Example: Nike makes different shoes for runners, basketball players, and skateboarders. Each group is a segment.
What is competitive intelligence?
It’s gathering info about your competitors to make better decisions.
Example: McDonald’s checks Burger King’s menu and prices to stay competitive.
What is leadership?
Leadership is guiding and inspiring people to reach goals.
Example: A manager who motivates their team to finish a project early is showing leadership.
What is systems thinking?
It’s looking at the whole company as connected parts rather than separate departments.
Example: If marketing promises fast shipping, the warehouse must be ready. If one part fails, it affects all.
What is Net Present Value (NPV)?
NPV is how much money a project is worth today after subtracting future costs and adjusting for time.
Example: You invest $1,000 and get back $1,200 in 2 years. NPV tells you if that return is worth waiting for.
What is the risk-return tradeoff?
Higher risks can bring higher rewards, but also higher losses.
Example: Stocks are risky but can earn more. Savings accounts are safe but earn little.
What is break-even analysis?
It’s the point where sales equal costs — no profit, no loss.
Example: If it costs $100 to make cookies and you sell them for $10 each, you need to sell 10 to break even.
What is a cash budget?
It’s a plan showing how much money will come in and go out.
Example: If you earn $2,000 and spend $1,500, your cash budget helps track the $500 you have left.
Why integrate marketing and finance?
Marketing needs money to run campaigns, and finance must see if those campaigns are worth it.
Example: A $10,000 ad campaign that brings $50,000 in sales is a good financial decision.
How do you analyze data?
You look for trends, patterns, and what the numbers are really saying.
Example: Sales rise every December. That shows a holiday trend.
What are the 4 Ps of marketing?
Product, Price, Place, Promotion. These are the key elements used to market a product effectively. Each ‘P’ helps companies figure out how to meet customer needs and stand out.
Example: A soda company creates a new flavor (Product), sells it for $1 (Price), stocks it in convenience stores (Place), and advertises it on TikTok (Promotion).
What is market segmentation?
Dividing a market into groups of people who have similar needs. This helps businesses target customers more effectively.
Example: Nike makes different shoes for runners, basketball players, and skateboarders. Each group is a segment.