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Dogtopia MBA > MBA Assessment Study Guide > Flashcards

MBA Assessment Study Guide Flashcards

1
Q

What are two good sources of information to use in team huddles?

A
  • Scruffy’s Corner
  • Playroom Q&A
  • Breed/Dog Anatomy Games
  • GDG
  • Dogtopia Connect
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2
Q

What makes the ambiance at Dogtopia Daycare centers so unique?

A

Dogtopia daycare centers DO NOT smell like their product.

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3
Q

Convenience is the fourth step of Operational Excellence. Please explain its simplest definition

A

Saying yes, safely.

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4
Q

What runs all Social and Google advertising?

A

Brand Amplifier

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5
Q

What document should be next to every phone, on a clipboard?

A

Lead Call Notes Sheet

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6
Q

List two ways to ensure that a first-time pet parent shows up, prepared, for a Meet & Greet.

A
  • Confirmation calls/emails to the pet parent to confirm
  • Follow-up on vaccinations
  • Spayed/neutered if dog is over 7 months old
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7
Q

Name three tools, events, or ideas for retention and frequency

A
  • Report cards
  • First Week Dog program
  • Marketplace collateral
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8
Q

What is the main reason a pet parent stops bringing their pup to Dogtopia?

A

Breaks in Operational Excellence.

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9
Q

When hiring team members for your daycare center, we recommend:

A
  • 25 canine coaches
  • 1 General manager / 2IC
  • PPRM
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10
Q

In the first 30 days of opening your daycare center, how many Canine Coaches are required in each playroom?

A

2

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11
Q

What is the recommended number of job websites you should use to recruit team members?

A

2

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12
Q

When will the Final Punch List walk-through happen?

A

With the week of C of O

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13
Q

Where can you find information on actions to take if something in your new daycare center fails or breaks?

A

ADA Supplied Warranty Manual

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14
Q

How can you ensure that your daycare center stays in the best condition for years to come?

A

Follow the recommended maintenance plan in the Warrant Manual

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15
Q

What do the following acronyms stand for?

  • GC
  • C of O
  • CDs
A
  • GC: General Contractor
  • C of O: Certificate of Occupancy
  • CDs: Construction Documents and/or Drawings
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16
Q

Ways to be proactive in the playroom include:

A
  • Practicing with scuffle tools and knowing scuffle protocols
  • Doing an in-depth Meet & Greet
  • Communicating and documenting dog behavior
  • Ensuring all team members have completed all training requirements
  • Utilizing continued training resources like Scruffy’s Corner, Playroom Q&A, Playroom Q&A, and the Playroom Video Library
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17
Q

Name the three worthy causes of the Dogtopia Foundation

A
  • Service Dogs for Returning Service Veterans
  • Youth Literacy Programs
  • Employment Initiatives for Adults with Autism
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18
Q

How does the Dogtopia Foundation benefit your business?

A
  • Creates community involvement
  • Supports pet parent retention
  • Supports team retention
  • Creates awareness and frequency by hosting events with a purpose
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19
Q

List five fundraising platforms that will assist you in raising money for your daycare center.

A
  • MobileCause
  • Dogtopia Gives
  • Amazon Smile
  • Fetch It Forward Club
  • Give at the Register/POS System
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20
Q

Why does the Dogtopia Foundation NOT support rescues or shelters?

A
  • Dogtopia provides root cause intervention - Transforming dogs to be better canine citizens and creating a better relationship between dogs & pet parents. Therefore, pet parents will not want to give up their dog.
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21
Q

What are the five roles of the GM to build an independent, high-performing, committed team?

A
  • Set directions & expectations
  • Inspire
  • Empower
  • Coach
  • Hold Accountable
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22
Q

What are the six steps to managing your GM?

A
  • Understand yourself
  • Define the intellect gap you’re willing to live with
  • Develop them to manage up
  • Spend at least 12 months on 1:1 development of the partnership
  • Manage your stress levels
  • Educate, delegate, and incentivize financial management
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23
Q

Dogtopia’s Noble Cause

A

“To enhance the joy of dog parenthood AND enable dogs to positively change our world.”

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24
Q

What are the three adult learning methods built into the 11-Stop Tour?

A
  • Visual
  • Auditory
  • Kinesthetic
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25
Q

Name two types of digital advertising you can start with Brand Amplifier.

A
  • Google advertising
  • Search advertising
  • Pay per click advertising
  • Facebook & Instagram advertising
  • Social advertising
26
Q

What is this year’s Marketing Campaign focused on?

A

For the LOVE of the dog.

27
Q

How often should you send a newsletter to your pet parents through Constant Contact?

A

Once a month

28
Q

Where can you create a sign-up form that organizes new emails by events?

A

Constant Contact

29
Q

List two topics you could cover in your Constant Contact Newsletter

A
  • Dogtopia Foundation
  • Canine Coach highlights
  • Upcoming events
  • Holidays
  • Scruffy’s Corner topics
30
Q

What are the 3 Dogtopia hashtags that feed your digital screens from Instagram?

A
  • DogsofDogtopia
  • ItsTheMostExcitingDayEver
  • DogtopiaDay
31
Q

How often should you post to your social media pages when first starting out?

A

3-5 times per week

32
Q

List three of the five reasons for a bad Listen 360 score

A
  • Dog smelled like urine and/or was dirty
  • Every time the pet parent checked the webcams their dog was in a crate/bored/ignored
  • Pet parent did’t realize their dog would go to the bathroom inside the playroom
  • Groom related (not baths)
  • Dog was sick and nobody informed the pet parent
33
Q

Listen 360 is measured by % of Promoters minus % of Detractors

A

TRUE

34
Q

One of the first things you shoud do if a pet parent calls to tell you his/her dog is sick after boarding with you is to thank them for letting you know, in addition to educating them about the illness, telling them you will watch for other dogs with symptoms, and checking with local vets to get more information on what may be happening in the community.

A

TRUE

35
Q

What are two of the first things you should do if you have a sick dog boarding with you?

A
  • Call the pet parent, inform them of the symptoms, and ask that the dog be picked up immediately by the emergency contact; Isolate the dog from all other dogs - follow isolation procedures
  • Ensure you care for the dog, monitor closely, and determine the level of care required for the dog.
36
Q

How are courses organized within Dogtopia Connect?

A

Learning Paths

37
Q

If a team member is going away to college and will be coming back to work in your daycare center in the future, what action should you take on their Dogtopia Connect profile?

A

Deactivate the employee’s profile

38
Q

What are the five scuffle tools to have in the playroom?

A
  • water bowls
  • blanket
  • crate tray
  • water jug/bucket
  • sprayshielf
39
Q

What is the isolation of a pup with contagious symptoms important

A

We need to do all we can to reduce the chance of infectious germs spreading from one sick dog to the other healthy dogs in our care. Sick dogs need to go home as soon as possible.

40
Q

List three Tier 1 Marketing its you should reference and implement during your pre-opening phase

A
  • Social media
  • Brand Amplifier/SEM
  • Veterinarian Outreach
  • Guerilla Marketing
  • Website Content / SEO
  • Constant Contact / e-Newsletter
41
Q

List three Tier 1 kits you should implement once you are open

A
  • Referral Program
  • Yard Sign Program
  • In-store events
  • Perks for pups
  • visit all businesses & veterinarians again
42
Q

What is an objective of the First Week Dog Program?

A
  • To educate new pet parents on what to expect in the first week of daycare
  • TO manage expectations around their dog’s behavior
  • To nurture pet parents through the first three visits
43
Q

Define each component of JEWELS

A 
J ourney to Dogtopia
E xperience on the first day of daycare
W ebcams
E xpectations for tonight
L ocal businesses in the Dogtopia area
S chedule 2nd and 3rd days of daycare
44
Q

What is the minimum number of Founders Passes you should sell before opening?

A

75

45
Q

What is NOT a reason for selling Founders Passes?

A

To recruit employees

46
Q

What are the 3 tools/programs use to increase retention?

A
  • First Week Dog Program
  • At-Risk Report
  • RFM Analysis
47
Q

The best approach to satisfying pet parent concerns include

A
  • Proactive education
  • Communication
  • Immediate response
48
Q

What happens if someone says he/she witnessed one of your Canine Coaches kick a dog?

A
  • Follow the Crisis Communication plan/protocols
49
Q

Bootcamp is NOT an opportunity for the Support Office to help you set up your store.

A

TRUE

50
Q

What is the key platform for the success of your daycare center?

A

D.I.D. - Dogs in Daycare

51
Q

What is the minimum amount of days between C of ) and the first day of bootcamp?

A

7 days

52
Q

What 2 things should Founders have submitted before bootcamp?

A
  • Registration forms

- Vaccination records

53
Q

You should have your team scheduled out a minimum of 2 weeks from the first day of bootcamp

A

TRUE

54
Q

What are the quarterly dog goals to achieve $600k in Year 1?

A
  • Q1: 40
  • Q2: 50
  • Q3: 60
  • Q4: 80
55
Q

Dogtopia-isms:

A

We … LOVE … life unconditionally like a dog
We … STAY … loyal to our pack
We … CHASE … the absolute highest standards of safety
We … PLAY … to our full potential
We … TREAT … every day like it’s the most exciting day ever

56
Q

Define the formula for a 3 - 4 year ROI, Complete the chart below:

A

Year Rev EBITDA Earnings COMP
Year 1 $600k 15% $90k —–
Year 2 $900k 20% $180k 50%
Year 3 $1.05M 25% $262.5k 16.67%
Year 4 $1.176M 25% 294k 12%

57
Q

As a business owner, which should be your priority?

A
  • NBD
58
Q

Why is alignment to our Brand Standards so important to our business?

A
  • We all have a responsibility to protect everyone’s investment and the brand.
59
Q

What are the three causes of business failure?

A
  • Having no plan
  • Team not understanding goals
  • Distraction
60
Q

What is the strength of any franchise system? For Dogtopia it’s D.I.D.

A
  • Using and following the proven system.
61
Q

BONUS: List 5 ways the Dogtopia Foundation can build sales in your location

A
  • Showcase the Dogtopia Foundation at all community events
  • Community grants are available once your sponsor your service dog
  • Use the Autism Employment Manual to engage autism non-profits and employ a person on the specturm
  • Host parties/events in your daycare center leading with the Dogtopia Foundation
  • Host a fundraising event at a local dog-friendly venue (breweries, wineries, restaurants, etc.)

Dogtopia MBA (1 decks)

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