MBA Flashcards
Master of Business Administration
Goal attainment approach
رویکرد نیل به هدف
encompass
It encompasses more than just these individual elements.
to include a wide range of ideas, subjects, etc
:surround, enclose, hem in, circumscribe
شامل طیف وسیعی بودن
solicit
Nonprofits often use ads like the one to solicit contributions from the public.
to ask someone for money, help, or information
اعانه جمع کردن
altruism
when you care about or help other people, even though this brings no advantage to yourself
نوع دوستی، بشردوستانه
Psychological satisfactions such as feelings of goodwill and altruism.
perception
Value is the customer’s perception of all of benefits of a product or service weighed against all the costs of acquiring and consuming it.
tailored
Customers also want personalized products and services that are tailored to their specific needs and wants.
1-made for a particular person or purpose
2-made or done specially for someone’s particular need or situation
Viable marketing strategy
=durable, possible
a viable idea, plan, or method can work successfully
accentuation
to make something more noticeable, emphasize
fad
IMC was more than just a fad.
مد زودگذر
Temporary
tout
touting themselves as IMC agencies.
to praise something or someone in order to persuade people that they are important or worth a lot.
orchestrate
Terms such as new advertising, orchestration & seamless communication were used to describe the concept of integration.
: to organize an important event or a complicated plan, especially secretly.
ongoing
It views IMC as an ongoing strategic business process.
: continuing, or continuing to develop
proponent
proponent of the concept far outnumber the critics.
: someone who supports something or persuades people to do something SYN advocate
prospect
customers and prospects
مشتریان احتمالی
Span of Control
حیطه کنترل
Spatial Differentiation
تفکیک بر اساس مناطق جغرافیایی
intuition
While it’s tempting to think that someone who always seems to make the right call is just lucky or has good intuition, the reality is that good decisions are the product of strong critical thinking skills
: the ability to understand something immediately, without the need for conscious reasoning.
6th sense, Instinct بینش، درک مستقیم، بصیرت
viable
viable solutions
Putting in the time to make sure you’re prepared to deal with them and find viable solutions is what really makes the difference.
: capable of working successfully; feasible; practical; applicable; usable ماندگار، قابل ئوام
monumental
I’ll share with you strategies for solving both monumental and day-to-day problems and give you a functional approach.
: great in importance, extent, or size; huge;
it’s been a monumental effort; enormous; gigantic; massive; colossal; mammoth ماندگار، یادگار
witty
So next time you find yourself typing a witty reply in that comment box, take a moment to ask yourself some of the questions you learned in this lesson.
: showing or characterized by quick and inventive verbal humor.بذله‌گو، لطیفه‌گو، شوخ، لطیفه‌دار، کنایه‌دار
humorou; samusing; droll; funny; comiccomical; chucklesome
witty
So next time you find yourself typing a witty reply in that comment box, take a moment to ask yourself some of the questions you learned in this lesson.
: showing or characterized by quick and inventive verbal humor.بذله‌گو، لطیفه‌گو، شوخ، لطیفه‌دار، کنایه‌دار
humorou; samusing; droll; funny; comiccomical; chucklesome
digress
Make sure that you don’t digress from the main point and how it’s supported, unless it’s to explore other relevant viewpoints on the same matter.
: leave the main subject temporarily in speech or writing. پرت شدن (از موضوع)، گریز زدن، منحرف شدن
deviate; go off at a tangent; diverge; turn aside; turn away; depart; drift
digress
Make sure that you don’t digress from the main point and how it’s supported, unless it’s to explore other relevant viewpoints on the same matter.
: leave the main subject temporarily in speech or writing. پرت شدن (از موضوع)، گریز زدن، منحرف شدن
deviate; go off at a tangent; diverge; turn aside; turn away; depart; drift
stifle
Don’t stifle the scent.
: make (someone) unable to breathe properly; suffocate.
خفه کردن، خفه شدن، خاموش کردن، فرونشاندن، سرکوب کردن، فرو خوردن، (از خود) نشان ندادن
