MBA

Question 1

Goal attainment approach

Answer 1

رویکرد نیل به هدف

Question 2

encompass

Answer 2

It encompasses more than just these individual elements.

to include a wide range of ideas, subjects, etc
:surround, enclose, hem in, circumscribe
شامل طیف وسیعی بودن

Question 3

solicit

Answer 3

Nonprofits often use ads like the one to solicit contributions from the public.
to ask someone for money, help, or information
اعانه جمع کردن

Question 4

altruism

Answer 4

when you care about or help other people, even though this brings no advantage to yourself
نوع دوستی، بشردوستانه
Psychological satisfactions such as feelings of goodwill and altruism.

Question 5

perception

Answer 5

Value is the customer’s perception of all of benefits of a product or service weighed against all the costs of acquiring and consuming it.

Question 6

tailored

Answer 6

Customers also want personalized products and services that are tailored to their specific needs and wants.
1-made for a particular person or purpose
2-made or done specially for someone’s particular need or situation

Question 7

Viable marketing strategy

Answer 7

=durable, possible

a viable idea, plan, or method can work successfully

Question 8

accentuation

Answer 8

to make something more noticeable, emphasize

Question 9

fad

Answer 9

IMC was more than just a fad.
مد زودگذر
Temporary

Question 10

tout

Answer 10

touting themselves as IMC agencies.

to praise something or someone in order to persuade people that they are important or worth a lot.

Question 11

orchestrate

Answer 11

Terms such as new advertising, orchestration & seamless communication were used to describe the concept of integration.
: to organize an important event or a complicated plan, especially secretly.

Question 12

ongoing

Answer 12

It views IMC as an ongoing strategic business process.

: continuing, or continuing to develop

Question 13

proponent

Answer 13

proponent of the concept far outnumber the critics.

: someone who supports something or persuades people to do something SYN advocate

Question 14

prospect

Answer 14

customers and prospects

مشتریان احتمالی

Question 15

Span of Control

Answer 15

حیطه کنترل

Question 16

Spatial Differentiation

Answer 16

تفکیک بر اساس مناطق جغرافیایی

Question 17

intuition

Answer 17

While it’s tempting to think that someone who always seems to make the right call is just lucky or has good intuition, the reality is that good decisions are the product of strong critical thinking skills

: the ability to understand something immediately, without the need for conscious reasoning.
6th sense, Instinct بینش، درک مستقیم، بصیرت

Question 18

viable

Answer 18

viable solutions
Putting in the time to make sure you’re prepared to deal with them and find viable solutions is what really makes the difference.
: capable of working successfully; feasible; practical; applicable; usable ماندگار، قابل ئوام

Question 19

monumental

Answer 19

I’ll share with you strategies for solving both monumental and day-to-day problems and give you a functional approach.
: great in importance, extent, or size; huge;
it’s been a monumental effort; enormous; gigantic; massive; colossal; mammoth ماندگار، یادگار

Question 20

witty

Answer 20

So next time you find yourself typing a witty reply in that comment box, take a moment to ask yourself some of the questions you learned in this lesson.
: showing or characterized by quick and inventive verbal humor.بذله‌گو، لطیفه‌گو، شوخ، لطیفه‌دار، کنایه‌دار
humorou; samusing; droll; funny; comiccomical; chucklesome

Question 21

witty

Answer 21

So next time you find yourself typing a witty reply in that comment box, take a moment to ask yourself some of the questions you learned in this lesson.
: showing or characterized by quick and inventive verbal humor.بذله‌گو، لطیفه‌گو، شوخ، لطیفه‌دار، کنایه‌دار
humorou; samusing; droll; funny; comiccomical; chucklesome

Question 22

digress

Answer 22

Make sure that you don’t digress from the main point and how it’s supported, unless it’s to explore other relevant viewpoints on the same matter.
: leave the main subject temporarily in speech or writing. پرت شدن (از موضوع)، گریز زدن، منحرف شدن
deviate; go off at a tangent; diverge; turn aside; turn away; depart; drift

Question 23

digress

Answer 23

Make sure that you don’t digress from the main point and how it’s supported, unless it’s to explore other relevant viewpoints on the same matter.
: leave the main subject temporarily in speech or writing. پرت شدن (از موضوع)، گریز زدن، منحرف شدن
deviate; go off at a tangent; diverge; turn aside; turn away; depart; drift

Question 24

stifle

Answer 24

Don’t stifle the scent.
: make (someone) unable to breathe properly; suffocate.
خفه کردن، خفه شدن، خاموش کردن، فرونشاندن، سرکوب کردن، فرو خوردن، (از خود) نشان ندادن

Question 25

veracity

Answer 25

If you’re careful about checking the veracity of the information you’re about to use you’re going to have better information to work from and are much more likely to make better decisions and solve more problems.
: conformity to facts; accuracy. راستگویی، صداقت، راستی، صحت
preciseness; realism; authenticity; faithfulness; fidelity