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Dogtopia MBA > MBA > Flashcards

MBA Flashcards

1
Q

What are two good sources of information to use in team huddles?

A

What are two good sources of information to use in team huddles?

  • Scruffy’s corner
  • Play room Q&A
  • Breed/dog anatomy games
  • Grow Dogtopia grow
  • Dogtopia connect
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2
Q

What makes the ambiance at Dogtopia Daycare Centres so unique?

A

What makes the ambiance at Dogtopia Daycare Centre’s so unique?
- Dogtopia day care centres do not smell like their product.

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3
Q

Convenience is the fourth step of Operational Excellence. Please explain its simplest definition.

A

Convenience is the fourth step of Operational Excellence. Please explain its simplest definition.
- Saying yes, safely.

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4
Q

What runs all Social and Google advertising?

A

What runs all Social and Google advertising?

- Brand Amplifier

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5
Q

What document should be next to every phone, on a clipboard?

A

What document should be next to every phone, on a clipboard?

- Lead Call Notes Sheet

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6
Q

List two ways you ensure that a first-time pet parent shows up, prepared, for a Meeting & Greet?

A

List two ways you ensure that a first-time pet parent shows up, prepared, for a Meeting & Greet?

  • Confirmation calls/emails to the pet parent to confirm.
  • Follow up on vaccinations.
  • Spayed/neutered if dog is over seven months old.
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7
Q

Name three tools, events, or ideas for retention and frequency.

A

Name three tools, events, or ideas for retention and frequency.

  • Report cards.
  • First week dog program.
  • Marketplace collateral.
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8
Q

What is the main reason a pet parents stops bringing their pup to Dogtopia?

A

What is the main reason a pet parents stops bringing their pup to Dogtopia?
- Breaks in Operational Excellence.

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9
Q

When hiring team members for your daycare center, we recommend:

A

When hiring team members for your daycare center, we recommend:

  • 25 Canine Coaches
  • 1 General Manager/2nd in command.
  • 1 PPRM
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10
Q

In the first 30 days of opening your daycare center, how many Canine Coaches are required in each play room?

A

In the first 30 days of opening your daycare center, how many Canine Coaches are required in each play room?
2

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11
Q

What is the recommended number of job websites you should use to recruit team members?

A

What is the recommended number of job websites you should use to recruit team members?
2

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12
Q

When will the Final Punch List walk-through happen?

A

When will the Final Punch List walk-through happen?

- Within the week of C of O.

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13
Q

Where can you find information on actions to take if something in your new daycare centre fails or breaks?

A

Where can you find information on actions to take if something in your new daycare centre fails or breaks?
- ADA Supplied Warranty Manual.

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14
Q

How can you ensure that your daycare centre stays in the best condition for years to come?

A

How can you ensure that your daycare centre stays in the best condition for years to come?
- Follow the recommended maintenance plan in the Warranty Manual.

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15
Q

What does the following acronyms stand for?
GC
C of O
CDs

A

What does the following acronyms stand for?
GC General Contractor
C of O Certificate of Occupancy
CDs Construction Documents and or Drawings

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16
Q

Ways to be proactive in the play room include:

A

Ways to be proactive in the play room include:

  • Practicing with scuffle tools and knowing scuffle protocols
  • Doing an in-depth Meet & Greet
  • Communicating and documenting dog behaviour
  • Ensuring all team members have completed all training requirements
  • Utilizing continued training resources like Scruffy’s Corner, Playroom Q & A, and the Playroom Video Library
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17
Q

Name the three worthy causes of Dogtopia Foundation

A

Name the three worthy causes of Dogtopia Foundation

  • Service dogs for returning veterans
  • Youth Literacy Programs
  • Employment Initiatives for Adults with Autism
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18
Q

How does the Dogtopia Foundation benefit your business?

A

How does the Dogtopia Foundation benefit your business?

  • Creates community involvement
  • Supports pet parent retention
  • Supports team retention
  • Creates awareness and frequency by hosting events with a purpose
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19
Q

List five fundraising platform that will assist you in raising money for your daycare center.

A

List five fundraising platform that will assist you in raising money for your daycare center.

  • MobileCause
  • Dogtopia Gives
  • Amazon Smile
  • Fetch it Forward Club
  • Give at the Register/POS system
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20
Q

Why does the Dogtopia Foundation NOT support rescues or shelters?

A

Why does the Dogtopia Foundation NOT support rescues or shelters?
- Dogtopia provides root cause intervention - Transforming dogs to be better canine citizens and creating a better relationship between dogs and pet parents. Therefore, pet parents will not want to give up their dog.

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21
Q

What are the five rolls of the GM to build an independent, high-performing, committed team?

A

What are the five rolls of the GM to build an independent, high-performing, committed team?

  • Set Direction and Expectations;
  • Inspire;
  • Empower;
  • Coach;
  • Hold Accountable.
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22
Q

What are the six steps to managing your GM?

A

What are the six steps to managing your GM?

  • Understand yourself
  • Define the intellect gap you’re willing to live with.
  • Develop them to manage up
  • Spend at least 12 months on 1:1 development of the partnership
  • Manage your stress levels
  • Educate, delegate, and incentivize financial management.
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23
Q

Dogtopia’s Noble Cause is:

A

Dogtopia’s Noble Cause is:

To enhance the joy of dog parenthood and enable dogs to positively change our world.

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24
Q

What are the three adult learning methods built into the 11-Stop Tour?

A

What are the three adult learning methods built into the 11-Stop Tour?

  • Visual
  • Auditory
  • Kinesthetic
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25
Q

Name two types of digital advertising you can start with in Brand Amplifier.

A

Name two types of digital advertising you can start with in Brand Amplifier.

  • Google Advertising
  • Search Advertising
  • Pay per click Advertising
  • Facebook and Instagram Advertising
  • Social Advertising
26
Q

What is this year‘s Marketing Campaign focused on?

A

What is this year‘s Marketing Campaign focused on?

- For the LOVE of the dog

27
Q

How often should you send a newsletter to your pet parents through Constant Contact?

A

How often should you send a newsletter to your pet parents through Constant Contact?
- Once a month

28
Q

Where can you create a sign-up form that organizes new emails by events?

A

Where can you create a sign-up form that organizes new emails by events?
- Constant Contact

29
Q

List two topics you can cover in your Constant Contact newsletter.

A

List two topics you can cover in your Constant Contact newsletter.

  • Dogtopia Foundation
  • Canine Coach highlights
  • Upcoming events
  • Holidays
  • Scruffy’s Corner topics
30
Q

What are the three Dogtopia hashtags that feed your digital screens from Instagram?

A 
What are the three Dogtopia hashtags that feed your digital screens from Instagram?
#DogsofDogtopia
#ItsTheMostExcitingDayEver
#DogtopiaDay
31
Q

How often should you post to your social media pages when first starting out?

A

How often should you post to your social media pages when first starting out?
- 3 to 5 times per week.

32
Q

List three of the five reasons for a bad Listen 360 score.

A

List three of the five reasons for a bad Listen 360 score.

  • Dog smelled like urine and/or was dirty.
  • Every time the pet parent checked the WebCams their dog was in a crate/bored/ignored
  • Pet parent didn’t realize the dog would go to the bathroom inside the playroom.
  • Grooming related (not baths)
  • Dog was sick and nobody informed the parent.
33
Q

Listen 360 is measured by % of Promoters minus % of Detractors.

A

Listen 360 is measured by % of Promoters minus % of Detractors.

34
Q

One of the first things you should do with a pet parent calls to tell you his or her dog is sick after boarding with you is to thank them for letting you know, in addition to educating them about the illness, tell them you will watch for other dogs with symptoms, and checking with local vets to get more information on what may be happening in the community.

A

One of the first things you should do with a pet parent calls to tell you his or her dog is sick after boarding with you is to thank them for letting you know, in addition to educating them about the illness, tell them you will watch for other dogs with symptoms, and checking with local vets to get more information on what may be happening in the community.

35
Q

What are two of the first things you should do if you have a sick dog boarding with you?

A

What are two of the first things you should do if you have a sick dog boarding with you?

  • Call the pet parents, inform them of the symptoms and ask that the dog be picked up immediately by the emergency contact; Isolate the dog from all other dogs - follow isolation procedures.
  • Ensure you care for the dog, monitor closely and determine the level of care required for the dog.
36
Q

How are courses organized within Dogtopia Connect?

A

How are courses organized within Dogtopia Connect?

Learning Paths

37
Q

If a team member is going away to college and will be coming back to work in your daycare center in the future, what action should you take on their Dogtopia Connect profile?

A

If a team member is going away to college and will be coming back to work in your daycare center in the future, what action should you take on their Dogtopia Connect profile?
- Deactivate the employee’s profile.

38
Q

What are the five scuffle tools to have in every playroom?

A

What are the five scuffle tools to have in every playroom?

  • Water Bowls
  • Blanket
  • Crate Tray
  • Water Jug\Bucket
  • SprayShield
39
Q

Why is the isolation of a pup with contagious symptoms important?

A

Why is the isolation of a pup with contagious symptoms important?
- We need to do all we can to reduce the chance of infectious germs spreading from one sick dog to other healthy dogs in our care. Sick dogs need to go home as soon as possible.

40
Q

List 3 Tier 1 Marketing Kits you should reference and implement during your pre-opening phase.

A

List 3 Tier 1 Marketing Kits you should reference and implement during your pre-opening phase.

  • Social Media
  • Brand Amplifier/SEM
  • Veterinarian Outreach
  • Guerilla Marketing
  • Website Content/SEO
  • Constant Contact/e-Newsletter
41
Q

List 3 Tier 1 Marketing Kits you should implement once you are open?

A

List 3 Tier 1 Marketing Kits you should implement once you are open?

  • Referral Program
  • Yard Sign Program
  • In-Store Events
  • Perks for Pups
  • Visit all businesses & veterinarians
42
Q

What is an objective of the First Week Dog Program?

A

What is an objective of the First Week Dog Program?

  • To educate new pet parents on the what to expect in the first week of daycare.
  • To manage expectations around their dog’s behavior.
  • To nurture pet parents through the first three visits.
43
Q

Define each components of JEWELS

A

Define each components of JEWELS
J Journey to Dogtopia
E Experience on the first day of daycare
W Webcams
E Expectations for tonight
L Local businesses in the Dogtopia area
S Schedule second & third days of daycare

44
Q

What is the minimum number of Founders Passes you should sell before opening?

A

What is the minimum number of Founders Passes you should sell before opening?
75

45
Q

What is NOT a reason for selling Founders Passes?

A

What is NOT a reason for selling Founders Passes?

- To recruit employees

46
Q

What are the three tools\programs used to increase retention?

A

What are the three tools\programs used to increase retention?

  • First Week Dog Program
  • At-Risk Report
  • RFM Analysis (Recency, Frequency, Monetary)
47
Q

The best approach to satisfying pet parent concerns include:

A

The best approach to satisfying pet parent concerns include:

  • Proactive education
  • Communication
  • Immediate response
48
Q

What happens if someone says he/she witnessed one of your Canine Coaches kick a dog?

A

What happens if someone says he/she witnessed one of your Canine Coaches kick a dog?
Follow the Crisis Communication Plan/Protocols

49
Q

Boot camp is NOT an opportunity for the Support Office to help you setup your store.

A

Boot camp is NOT an opportunity for the Support Office to help you setup your store.

50
Q

What is the key platform for the success of your daycare center?

A

What is the key platform for the success of your daycare center?
- D.I.D. - Dogs in Daycare

51
Q

What is the minimum amount of days between C of O and the first day of boot camp?

A

What is the minimum amount of days between C of O and the first day of boot camp?
- 7 days

52
Q

What two things should Founders have submitted before boot camp?

A

What two things should Founders have submitted before boot camp?

  • Registration forms
  • Vaccination records
53
Q

You should have your team scheduled out a minimum of two weeks from the first day of boot camp.

A

You should have your team scheduled out a minimum of two weeks from the first day of boot camp.

54
Q

What are the quarterly dog goals to achieve $600K in year one?

A 
What are the quarterly dog goals to achieve $600K in year one?
Q1 40
Q2 50
Q3 60
Q4 80
55
Q

Dogtopia-isms

A

Dogtopia-isms
We LOVE life unconditionally like a dog.
We STAY loyal to our pack.
We CHASE the absolute highest standards of safety.
We PLAY to our full potential.
We TREAT every day like it’s the most exciting day ever.

56
Q

Define the formula for a 3-4 year ROI. Complete the chart below.

A

Define the formula for a 3-4 year ROI. Complete the chart below.
YEAR Revenue EBITDA Earnings COMP Growth
Year 1 $600K 15% $90K n\a
Year 2 $900K 20% $180K 50%
Year 3 $1.050M 25% $262.5K 16.67%
Year 4 $1.176M 25% $295K 12%

57
Q

As a business owner, which should be our priority?

A

As a business owner, which should be our priority?

  • Noble Cause
  • Brand Manifesto
  • Dogtopia-isms
58
Q

Why is alignment to our Brand Standards so important to your business?

A

Why is alignment to our Brand Standards so important to your business?
- We all have a responsibility to protect everyone’s investment and the brand.

59
Q

What are the three causes of business failure?

A

What are the three causes of business failure?

  • Having no plan
  • Team not understanding goals
  • Distraction
60
Q

What is the strength of any franchise system? For Dogtopia it is D.I.D.

A

What is the strength of any franchise system? For Dogtopia it is D.I.D.
- Using and following the proven system.

61
Q

BONUS: List 5 ways the Dogtopia Foundation can build sales in your location.

A

BONUS: List 5 ways the Dogtopia Foundation can build sales in your location.

  • Showcase the Dogtopia Foundation at all community events.
  • Community grants are available once you sponsor your service dog.
  • Use the Autism Employment Manual to engage autism non-profits and employ a person on the spectrum.
  • Host parties\events in your daycare center leading with the Dogtopia Foundation.
  • Host a fundraising event at a local dog-friendly venue (breweries, wineries, restaurants, etc.)

Dogtopia MBA (1 decks)

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