May 2019 P1 Flashcards

1
Q

What are some methods of secondary market research?

A

Government reports
Analysing existing data

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2
Q

What are some financial objectives for a business?

A

Increased market share
Increase revenue
Increase profit
Reducing costs

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3
Q

External sources of finance?

A

Bank loans
Crowdfunding
Venture capital
Hire purchase

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4
Q

Which functional area is responsible for quality control?

A

C – Production

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5
Q

If €1 = 124.48 Ks, how much does an item costing €20 cost in Ks?

A

2,489.60 Ks

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6
Q

If the exchange rate changes from €1 = 124.48 Ks to €1 = 117.79 Ks, what happens to the cost of importing €20 items?

A

The cost of importing would fall

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7
Q

Define the term ‘stakeholder.’

A

Individuals or groups with an interest in the success or failure of a business

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8
Q

What is quantitative data?

A

Data that is measured by value and expressed in numbers

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9
Q

State one method of on-the-job training.

A

Shadowing a colleague / Observing tasks in real-time

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10
Q

Calculate the gross profit margin if revenue is 570,000 Ks and gross profit is 500,500 Ks.

A

0.8781

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11
Q

Explain one way to increase gross profit margin.

A

Negotiate cheaper supplier deals to reduce costs and boost sales

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12
Q

Explain the importance of satisfying customer needs.

A

Retains customers, builds loyalty, increases sales and revenue

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13
Q

State one fringe benefit an employer could offer employees.

A

Discounts, free uniforms, company car, health insurance

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14
Q

State one benefit of off-the-job training.

A

Gain qualifications or skills outside regular work tasks

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15
Q

Explain one reason businesses have a human resource functional area.

A

To recruit, train, and manage employees effectively

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16
Q

Explain one method of above-the-line promotion.

A

TV advertising: reaches wide audience and boosts product awareness

17
Q

Explain one way to extend the product life cycle.

A

Change packaging or rebrand to attract new and repeat customers

18
Q

Evaluate the effectiveness of financial rewards vs job enrichment for motivation.

A

Financial rewards boost short-term performance; job enrichment improves engagement but may not suit all employees

19
Q

Define the term ‘profit.’

A

Profit is the difference between total revenue and total costs.

20
Q

Explain one impact of an increase in interest rates on a business.

A

Sales may fall as customers with loans have less income to spend on non-essentials.

21
Q

Calculate the break-even output if fixed costs = 100,000 and contribution per unit = 800.

A

125 units (Break-even = 100,000 ÷ 800)

22
Q

Explain the importance of break-even analysis.

A

Helps set sales targets, determine pricing, and assess risk by showing the sales needed to cover costs.

23
Q

Evaluate overdraft vs crowdfunding as sources of finance.

A

Overdraft: flexible but costly and repayable anytime. Crowdfunding: helps cash flow but high risk of failure.

24
Q

Calculate the net profit margin if net profit is 800 and revenue is 2,400.

A

33% (Net profit margin = (800 ÷ 2,400) × 100)

25
Q

Explain the importance of profitability ratios.

A

Shows how much profit is made from revenue, helps decision-making and attracts investors.

26
Q

Evaluate the use of primary market research compared to secondary market research.

A

Primary research: specific and up-to-date but expensive and time-consuming. Secondary research: cheap and fast but may be outdated or irrelevant. Conclusion: Primary is more tailored, secondary is more efficient—best to use both.