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Business -theme 3 > Matrixes > Flashcards

Matrixes Flashcards

1
Q

What is in the Ansoff Matrix?

A

Product penetration, product development, diversification and market development

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2
Q

What is Product Penetration?

A

Existing market, existing product. Adding excess to an existing product.

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3
Q

What is in Porter’s Strategic Matrix?

A

Cost leadership, differentiation, cost focus, differentiation focus.

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Business -theme 3 (2 decks)

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