Material Self Flashcards
Known as economic self, pertains to
physical elements or possessions
that reflect who you are
Material self
Who describes material self as an economic self, pertains to
physical elements or possessions
that reflect who you are
William James
What are the 3 basic components of material self according to William James
Body
Clothes
Material Components
According to her “It is not what we think but what we own that identifies who we are.”
Barbara Kruger
I shop therefore I am: I have therefore I am.
Barbara Kruger
It represents a relationship between
the consumer and the goods or
services he or she uses or consumes.
Consumer Culture
Consumer Culture is what?
Culture of consumption
Culture of market society
Is universal and impersonal
Identifies freedom with private choice and life
Are insatiable and unlimited
A privileged medium for building personal identity and status
Why do people shop
Biological
Psychological
Sociological
Human desire to acquire products
and goods in excess of one’s basic
needs. Everything connected to
modern society’s idea to be happier
and more successful to buy
Consumerism
6 problems with consumerism
Intrusive
Manipulative
Can’t provide many of the things that are important
Restricts our choices in lives
Affects our worldview and characters
Unsustainable
the group
of people characterized by diets of highly processed food, desire
for bigger houses, more and bigger cars, higher levels of debt, and
lifestyles devoted to the accumulation of non-essential goods
Consumer class
It is intrinsically woven in the modern society
Consumerism
Two steps to release yourself from the grip of consumerism
Exercise intellectual independence
Consume less, live more
