material self Flashcards
understanding the self can be examined through 3 different components
its constituents
feelings and emotions they arouse/ self-feelings
actions to which they prompt/ self-seeking and self-preservation
the constituents of self are composed of
material self
social self
spiritual self
pure ego
it is about our bodies, clothes, immediate family and home (William James)
material self
we regard our possessions as part of ourselves. we are what we have and what we posses
Russel Belk
specialty area that studies how our thoughts, beliefs, feelings, and perceptions influence how we buy and relate to goods and services
consumer psychology
used the term “the empirical self” to refer to all of the various ways people
answer the question “Who am I?”
William James
3 components or 3 subcategories of empirical self (or me)
material self
social self
spiritual self
refers to tangible objects, people, or places that carry the designation my or mine
material self
2 subclasses of material self
bodily self
extracorporeal (beyond the body) self
refers to the extended self
extracorporeal self
possessions
extend the self in time
become part of the extended self
consumer buying decision process
Need recognition
Information Search
Evaluation of Alternatives
Purchase Decision
Post-Purchase decision
inner most part of material self
body
material self investment diagram
body, clothes, immediate family, home
philosophy of dress by
Herman Lotze