mastery

Question 1

Types of Media

Answer 1

Print, Broadcast, Digital (New) Media

Question 2

Print Media

Answer 2

It is a type of media consisting of paper and ink, reproduced in a printing process that is traditionally mechanical

Question 3

Broadcast Media

Answer 3

It is a type of media that reach target audiences using airwaves as the transmission medium or any other means through satellite signals.

Question 4

Digital (New) Media

Answer 4

It is a type of media in which content are organized and distributed on digital platforms or any internet-related form of communication.

Question 5

Technological Convergence

Answer 5

It is when new technologies are created and take over from past technologies and perform the same task in a more efficient manner.

Question 6

Economic Convergence

Answer 6

It is when large companies use old and new media to their advantage by selling merchandise or the rights of the product.

Question 7

Cultural Convergence

Answer 7

It occurs when two or more cultures adopt each other’s traits and become more alike.

Question 8

Media Convergence

Answer 8

simply refers to the merging of different types of mass media such as Traditional Media, Print Media, Broadcast Media, New Media and the Internet as well as portable and highly interactive technologies through digital media platforms.

Question 9

Three Types of Media Convergence

Answer 9

Technological Convergence
Economic Convergence
Cultural Convergence

Question 10

Advantages of Media Convergence

Answer 10

> The instant availability of news and moment-based content is one of the top
advantages of media convergence
between traditional media and new media.
The content producers can specifically
target the best audience or group they are aiming towards by publishing customized content.
With media convergence, the audience
has also become the creator themselves.
It has broadened the limitations of
traditional media by blending it with new
media providing instant and latest content on an international level.
The cost of digital marketing has also
become economical thus making this
process beneficial and affordable.

Question 11

Skills in determining the reliability of information:

Answer 11

• Check the author. The author’s willingness to be identified is a good indication of reliability.
• Check the date of publication or of update. While the information may be true, it may not be reliable if it is outdated and may have lost relevance.
• Check for citations. Reliable authors have the discipline of citing sources of their information.

Question 12

Skills in determining the reliability of information:

Answer 12

• Check the domain or owner of the site or page. The domains edu and gov are reserved for academic institutions and the government respectively. Information from such sites are presented with caution and are usually well-grounded. Site owners may have an agenda that affects the manner by which information is presented.
• Check the site design and the writing style. Credible sources take time to make their information accessible and easy to comprehend.

Question 13

Skills in determining accurate information

Answer 13

• Look for facts.
•Cross-reference with other sources to check for consistency.
• Determine the reason for writing and publishing the information.
• Check if the author is objective.
• Check for advertising.

Question 14

Alternative Media

Answer 14

Other alternative forms of communication and distribution have become popular. These include social media, blogs, and flash mob performances. These alternative forms provide greater freedom and power to ordinary individuals and are a quicker way of distributing information. The downside is that a lot of the information being passed around is biased and inaccurate.

Question 15

Types of Libraries

Answer 15

• Academic
• School
• Public
• Special

Question 16

Indigenous Knowledge

Answer 16

is unique to a specific culture or society; most often it is not written down.

Question 17

IndigenousCommunication

Answer 17

transmission of information through local channels or forms by means culture is preserved, handed down, and adapted.

Question 18

Indigenous Media and Information

Answer 18

varies from one place to another such as local meetings such as kapihan, balitaktakan, and kwentong barbero.

Question 19

Forms of indigenous media and their local examples

Answer 19

• Folk or traditional media
• Gatherings and social organizations
• Direct observation
• Records - may be written, carved, or
  oral
• Oral instruction

Question 20

Importance of Indigenous Media and Information

Answer 20

• Popular media cannot reach some rural areas.
> Indigenous media and information are highly credible because they are near the source and are seldom circulated for profit.
• Indigenous media are channels for change, education, and development because of its direct access to local channels.

Question 21

Information Age (1900s-2000s)

Answer 21

The Internet paved the way for faster communication and the creation of the social network. People advanced the use of microelectronics with the invention of personal computers, mobile devices, and wearable technology. Moreover, voice, image, sound and data are digitalized.

Question 22

Industrial Age (1700s-1930s)

Answer 22

People used the power of steam, developed machine tools, established iron production, and the manufacturing of various products (including books through the printing press).

Question 23

Electronic Age (1930s-1980s)

Answer 23

The invention of the transistor ushered in the electronic age. People harnessed the power of transistors that led to the transistor radio, electronic circuits, and the early computers. In this age, long distance communication became more efficient.

Question 24

Pre-Industrial Age (Before 1700s)

Answer 24

People discovered fire, developed paper from plants, and forged weapons and tools with stone, bronze, copper and iron.