Mass Media & Society

Question 1

Magic window

Answer 1

Conveys the idea that children believe that media provides a window into reality.

Question 2

Adult discount

Answer 2

We become increasingly skeptical of media reality as we get older

Question 3

News perspective

Answer 3

Influenced by unavoidable constraints, business environment, and operating conventions

Question 4

Unavoidable constraints: Deadlines

Answer 4

Story can only convey info available when it’s due

Question 5

Unavoidable constraints: geographical focus

Answer 5

More “local” news within a specific region means some places receive more attention than others

Question 6

Unavoidable constraints: resource limitations

Answer 6

If reporters can only go to so many places and cannot cover all events who decides what gets covered

Question 7

commercialism

Answer 7

Ultimate goal is to attract audiences and not offend them

Question 8

marketing perspective

Answer 8

News is not about what audiences need to know but what will will attract them

Question 9

Organizational structure

Answer 9

Small companies are more flexible but how many small news outlets are viable or persist

Question 10

Ownership

Answer 10

Fewer owners with more influence reinforce the marketing perspective

Question 11

Branding

Answer 11

Celebrity reporters, big name news outlets, and exclusive stories

Question 12

Perception of values

Answer 12

Stories are reported that resonate with perceived national values

Question 13

Use of sources

Answer 13

The same sources are used causing non-objective or limited perspectives

Question 14

Fabrication

Answer 14

Making up the facts or accepting facts without checking them

Question 15

Bias

Answer 15

Willful distortion/ignoring important stories, providing certain outlook/advancing an ideology

Question 16

Imbalance

Answer 16

The average story is imbalanced bc we don’t know how many sides there are