Mass Media Quiz Study

Question 1

Linkage Institution

Answer 1

Structure within a society that connects the people or idea to the government

Question 2

Mass Media

Answer 2

Gains people’s attention by selecting which stories to cover. The agenda setting function.

Question 3

Interest groups

Answer 3

Groups that try to influence policy/ get their idea on the agenda
Use propaganda
Use PACs
Lobbying

Question 4

Political Parties

Answer 4

Groups that try to win elections so they can control government (so they can make policy)

Question 5

Elections

Answer 5

A process in which one person is selected for a governmental job.

Question 6

4 types of media

Answer 6

Print media, Radio news (broadcasting), Television News (broadcasting), Internet (new media)

Question 7

Yellow journalism

Answer 7

Early newspaper publishing that oversimplified and sensationalized news coverage

Question 8

Muckraking

Answer 8

(Early 20th) journalism concerned with reforming government and business conduct

Question 9

Fireside chats

Answer 9

A form of radio news that helped get information from the president directly to the masses

Question 10

Broadcasting

Answer 10

Casted out/ shown to all people (no choices involved)

Question 11

Narrowcasting

Answer 11

Media focused in certain areas (specific to certain people)

Question 12

Scorekeeper

Answer 12

Reporting successes and failures

Question 13

Gatekeeper

Answer 13

Decides what makes the news

Question 14

Watchdog

Answer 14

Reports scandals and corruption

Question 15

5 types of effects from media influence

Answer 15

Ignorance of people, exotic topics, Agenda setting, framing, and indirect

Question 16

Agenda setting

Answer 16

News organizations can influence what we think about, even if they cannot determine what we think.

Question 17

Framing

Answer 17

When news adds opinions on an political issue (tells about and gives what they think about it) (or can be framed in/ shown in a certain way)

Question 18

Indirect

Answer 18

Media has the power to indirectly influence the way the public views government (they do this by only highlighting certain things, etc)

Question 19

Bias in favor of liberals

Answer 19

Network Evening News, PBS, CNN, MSNBC

Question 20

Bias in favor of conservatives

Answer 20

Fox News, Majority of talk radio shows

Question 21

What falls under/ goes with Mass media?

Answer 21

Agenda setting, BCRA, consumer driven media, public opinion, commentary, fairness doctrine, horse race Journalism, trail balloons, confirmation bias, mainstream media (ABC, CBS, etc)

Question 22

Amicus Brief

Answer 22

Letter that an interest group can write to a judge to influence the trial

Question 23

Red Lion Broadcasting v. FCC
Fairness Doctrine

Answer 23

If 1 person gets a shot the other one does too (with broadcasting television)

Question 24

Miami Herald Publishing Co v. Tornillo
Publications do not have to show the same fairness doctorine idea

Answer 24

Owners of the newspaper can choose to leave out or print whatever they want it does not have to give the other a shot due to the fact that they own the newspaper

Question 25

Horse Race Journalism

Answer 25

Reports who is ahead and down; leaves out key facts

Question 26

Trial Ballon

Answer 26

Information sent out to the media to observe the reaction of the audience (basically goes with polls)