Mass Media Quiz 1 Flashcards
Mathematical Songwriting
songs written specifically to be commercial hits
Male Gaze
when an audience is encouraged to take a male perspective(Ex: Playboy, Sports Illustrated, Two and a Half Men, Bruno Mars - Just The Way You Are)
Playlist
predetermined sequence of selected records to be played by a disc jockey
iHeartRadio
media conglomerate for radio, major media owner for radio
Split Run
special versions of a given issue of a magazine in which editorial content and ads vary according to some specific demographic or regional grouping
Advertorial
a newspaper or magazine advertisement giving information about a product in the style of an editorial or objective journalistic article.
Complementary Copy
newspaper and magazine content that reinforces the advertizer’s message, or at least does not negate it
Media Literacy
the ability to effectively and efficiently comprehend and utilize mass communication
Model of Mass Communications
the process of creating shared meaning between the mass media and their audiences
Dominant Culture
the culture that seems to hold sway with the large majority of people that which is normative; also called mainstream culture(Ex: Taylor Swift, Super Bowl, Trump, comedy)
Fragmentation
audiences for specific media content becoming smaller and increasingly homogenous/audience segments are more narrowly defined than ever
Narrowcasting
aiming broadcast programming at smaller, more demographically homogenous audiences
Convergence
the erosion of traditional distinctions among media(Ex: iPhone, iPad, etc.)
Internetization
when old media try to incorporate elements of new media
Mediazation
societal structures and their routine social practices are continually altered to accommodate media/when everything tries to incorporate some element of media(Ex: Apps)
Remediation
when new media transform old media(Ex: Radio, Newspaper/News, TV, Books, etc.)
Phonograph
a device that plays back recorded sounds using a needle to follow a spiral groove on a disc or cylinder. The phonograph was invented in the 1870s and was later called a gramophone and then a record player.
Gulielmo Marconi
credited as the inventor of radio(American Marconi, General Electric, American Telephone and Telegraph(AT&T) and Westinghouse form Radio Corporation of America(RCA) in 1921.)
Marshall McLuhen
media are “extensions of ourselves”/”The medium is the message.”
The Medium is the Message
quote from Marshall Luhan, proposes that a communication medium itself, not the messages it carries, should be the primary focus of study
Technological Determinism
the idea that machines and their development drive economic and cultural change
Acta Duma
official notices and public records in ancient Rome that were similar to a daily newspaper. The term is Latin for “Daily Acts” or “Daily Public Records”. It was commonly carved on stone or metal and posted in public places, such as the Forum of Rome, to record official business and matters of public interest/daily public notices, posted up in public locations around Rome
Broadsides/Broadsheets
early colonial newspapers imported from England, single-sheet announcements or accounts of events
Penny Press
newspapers in the 1830s selling for one penny
Yellow Journalism
early 20th century journalism emphasizing sensational sex, crime, and disaster news
Sensationalism
the use of exciting or shocking stories or language at the expense of accuracy, in order to provoke public interest or excitement
Muckraking
a form of crusading journalism that primarily used magazines to agitate for change
Investigative Journalism
reporters deeply investigate a single topic of interest, such as serious crimes, racial injustice, political corruption, or corporate wrongdoing
Wire Services
news-gathering organizations that provide content to members(Ex: Associated Press, Reuters)
Parchment
the skin of an animal, usually a sheep or goat, prepared as a surface on which to write or paint
Papyrus
thick paper-like material made from the pith of the papyrus plant, that was used for writing in ancient times
Johannes Gutenberg
invented the movable-type printing press
Age of Print
1450 to 1850, was marked by the invention of the printing press and the ability to mass-produce written materials
Dime/Pulp Novels
inexpensive late 19th and early 20th century books that concentrated on frontier and adventure stories
Trade Books
hardcover or softcover book including fiction and most nonfiction and cookbooks, biographies, art books, coffee-table books, and how-to books
Aliteracy
possessing the ability to read but being unwilling to do so
Censorship
when someone in authority limits publication or access to it
Concentration of Ownership(aka Conglomeration)
ownership of different and numerous media companies concentrated in fewer and fewer hands
Oligopoly
a media system whose operation is dominated by a few large companies/ownership by a few - small club(Ex: cable providers)
Vertical Integration
a system in which studios produced their own films, distributed them through their own outlets, and exhibited them in their own theaters/owning several companies at different levels of production(Movie Studio - Distribution Company - Theater Chain)
Horizontal Integration
owning several companies at the same level of production(Ex: ownership of multiple tv channels(Nickelodeon, MTV, etc.))
Synergy
the use by media conglomerates of as many channels of delivery as possible for similar content
Hyper Commercialization
increasing the amount of advertising and mixing commercial and noncommercial media content/Increasing the amount of advertising and mixing commercial and noncommercial media content.(Ex: 1 Hour Episode - 13 minutes worth of ads v.s. nowadays more commercials than actual show
Ex: Lucas Oil Stadium, American Family Insurance Amphitheater, Lambeau Field or Gates, Donald Schneider Stadium, Gehl Mulva Science Center, etc.
Bugs and Obnoxicons - logos, ads, promotions)
Product Placement
the integration, for a fee, of specific branded product based on who buys the product rather than on the product itself/building something around a product(Ex: Chevy Trail Blazer in The Barbie Movie, the Super Bowl)
Brand Entertainment
when commercials are part of and essential to a piece of media content
Circulation
the number of issues of a magazine or newspaper that are sold
Passalong Readership
measurement of publication readers who neither subscribe nor buy single copies but who borrow a copy or read one in a doctor’s office or library
News Hole
the amount of space available daily for news in a newspaper. The column inches reserved for newshole are usually the remaining spaces after paid advertisements are filled.
Erosion of the Firewall
breakdown of barrier between a newspaper’s editorial and advertising missions
Agenda Setting
the theory that media may not tell us what to think but do tell us what to think about
Gannett
Founded in 1906, owns 100+ daily papers, 1,000+ weekly papers, 47 TV stations, Biggest Property: USA Today
