Mass Media - Ownership

Question 1

Who sees the mass media as giving people an image of ‘social reality’ and that it expresses ‘shared identity’. It is the main source of leisure activity and provides people with more of a ‘shared environment’ than any other institution?

Answer 1

Mc Quail

Question 2

Who asserts that the mass media are simply the means through which content, whether fact or fiction, is produced by organisations and transmitted to and received by audiences?

Answer 2

Mc Cullagh

Question 3

Who asserts that we live in a ‘global village’ due to the media?

Answer 3

Mc Luhan

Question 4

 Mass media as means of communication between ‘senders’ and ‘receivers’.
 Mass media texts as cultural products with social, cultural and political significance.
 Mass media as industries or organisations.
 Mass media as agents of social change and globalisation.
 Mass media texts as commodities produced by media industries.
 Mass media as agents of socialisation and powerful sources of social meaning.

Answer 4

Devereux

Question 5

Devereux

Answer 5

 Mass media as means of communication between ‘senders’ and ‘receivers’.
 Mass media texts as cultural products with social, cultural and political significance.
 Mass media as industries or organisations.
 Mass media as agents of social change and globalisation.
 Mass media texts as commodities produced by media industries.
 Mass media as agents of socialisation and powerful sources of social meaning.