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English > Mass Media Grade 10 > Flashcards

Mass Media Grade 10 Flashcards

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Proverbs and Idioms flashcards
1
Q

Mass Media

A

Methods of communication used to reach large numbers of people at the same time eg: TV - Internet - Newspapers

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2
Q

Pop Culture

A

Mainstream culture eg: the arts, entertainments, beliefs, and values shared by large section of a society

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3
Q

Media Text

A

any form of reproduced communication from a book to a t-shirt etc

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4
Q

Deconstruct

A

take apart, analyze or break down media text into its component parts in order to understand how and why it was created

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5
Q

J. F Kennedy’s debate against Richard Nixon

A

Those who saw the debate saw that Nixon was much more nervous so they thought he lost
Those who heard the debate over radio thought Kennedy lost because they couldn’t see the body language IT WAS KENNEDY WHO WON BTW

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6
Q

Marshall McLuhan observations

A

That the medium has different rules like for news they gonna pick a very visually carried story
And for radio, they gonna pick a story that is based on a heated discussion more on voice than visuals
MEDIUM IS THE MESSAGE is what he said

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7
Q

Global Communications System

A

Media must be studied as a global system now, not just an independent medium

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8
Q

Codes and Conventions

A

Media uses certain things to convey stuff
Horror movies are dark and quiet for suspense
Anchor will sit behind a desk to convey authority

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9
Q

Film Genre

A

Category or form of film in which the subject matter, theme, techniques are similar to other films of the same type
eg: Disney, Horror movies, western movies

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10
Q

ideology and Values

A

Ideology is a list of values and beliefs that we each have that impact the way we see the world.
Media uses these to convey messages that are based on yours or their ideologies.

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11
Q

Media and popular culture industries

A

A powerful and vast network of businesses made up of multi-billion dollar corporations that employ thousands of people, from concert performers to the janitors who clean up after the show. Ex: Disney

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12
Q

Media Facts

A

pay 1.2 million for a 30-second TV commercial during the super bowl

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13
Q

Target Audiences

A

They need us to keep shows alive by viewing them, they need at least 10 million North Americans to watch in order for the show to air

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14
Q

Active Audience

A

The way we react to a media display based on our beliefs and personality

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15
Q

Opposition readings

A

Is when people resist the dominant values and messages of the media

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16
Q

Preferred Readings

A

Is what producers and makers of media want people to read their message as

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17
Q

Dominant Values

A

The values that are right there for the reader to take in rather than the other hidden ones

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18
Q

Superiority and Domination

A

Women portrayed as physically subordinate to men and men are shown in a dominant position and in charge

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19
Q

Dismemberment

A

Objectify people’s bodies and show the large chest slim legs etc

20
Q

Clowning and Exaggeration

A

Women - silly foolish looking

Men - serious, brooding, and introspective look

21
Q

Male Approval

A

Women seen that they need approval of the man as their sole achievement in life
Men only approve of sexually attractive and available women

22
Q

Voice-Over of Authority

A

Men’s voices used to show authority in a commercial more than a women’s

23
Q

Irrelevant Sexualization of Women and Girls

A

Use sex to sell all types of products// Market the girl’s body just as much as the product

24
Q

Emotional Appeal Elements

A
  • Story: what is happening
  • Models: people, animals
  • Copy: repetition of keywords
  • Details: nothing there is by accident
  • Colour: what mood/tone is the colour representing
  • Sound: effects
  • Setting: place, decor, surroundings
  • Point of view: what camera shot is being used
25
Q

Tv Genre:

A

Type of style of TV programs such as situation comedy, or drama

26
Q

Marketing Environmental Awareness

A

Most of our knowledge of the world comes from the media so there media that markets environmental awareness messages like Greenpeace

27
Q

Greenpeace

A

Started as a small group with one goal: stop a nuclear weapon from being tested off the Alaskan coast. They failed but they did again a lot of public attention.
They use to their advantage the need for media to have an overall impacting emotional story, so well that sometimes the opposing side doesn’t have a chance to explain themselves

28
Q

The Body Shop

A

Uses their windows to show current events of harmful environmental practices also they are committed to not doing any harmful stuff to the environment such as no animal testing

29
Q

Gatekeepers

A

Select what will be on the news you watch

30
Q

Timeliness

A

News transmitted very quickly today and stories quickly give way to new events

31
Q

Proximity

A

How close to home is this news item?

32
Q

Prominence

A

More likely to pay attention to celebs we know than people we do not know

33
Q

Consequence

A

More likely to listen to things that directly impact us

34
Q

Human Interest

A

Touching or funny stories that deal with basic needs always get attention

35
Q

Visual News

A

Need visual news because they add interest to story and make it easier to follow along

36
Q

Collective Narcissism

A

Someone has self love for ONLY their nation

37
Q

Disaster Pornography

A

Film the most graphic, gooey stories and the more calm visual news is sent as last

38
Q

Dominant Technology

A

When media empires like McDonalds, rapidly gain control of every means of communication

39
Q

Anti-Monopoly

A

Laws to restrict a company from owning multiple amounts of media outlets

40
Q

Disinformation

A

false info deliberately spread in order to influence public opinion

41
Q

Boycott

A

When multiple people decide to stop buying a product in order to pressure the company into changing

42
Q

Selected Images

A

Media controls public view by selecting or rejecting certain photos

43
Q

Demonize

A

To portray as wicked or evil

44
Q

Propaganda

A

Ideas, info, or rumours spread deliberately to help a case or to damage an opposing cause

45
Q

Cenorship

A

Practice of removing from publications & broadcasts info that may be considered harmful to interests of those in power

46
Q

Omission

A

Leave out all or part of a story

47
Q

Blacklisting

A

Banning or shunning a particular entity or an individual after a negative event

English (1 decks)

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