Mass Media- Feminism.

Question 1

Feminists (general) about the media?

Answer 1

key agent of socialisation.

Women are presented as more emotional, homemakers and less rational.

Question 2

What is male gaze?

Answer 2

Men seeing women as sexual objects.

Question 3

Male gaze (general)

Answer 3

Introduced by Laura Mulvey.

Analysed films:
Manifests in the patriarchal society.
Hollywood films structured around male gaze.
Active male subject and passive female.
Films objectify women.

Question 4

Liberal feminist views.

Answer 4

Optimistic for change.
Believe the media lags behind actual society.
Contribute to the change of more female media professionals.

Question 5

Lauzen study.

Answer 5

In 2014 found that women only account for 16% of directors, producers and writers.

Question 6

Radical feminist views.

Answer 6

Believe nothing has changed regarding the representation of women in the media.
Say the media is male stream (men control the media and set the agenda)
Men decide what women look like.

Question 7

Opposition for radical feminists.

Answer 7

Most female magazines have female editors.

Question 8

Marxist feminists.

Answer 8

Media representation of women as a product of patriarchy and capitalism.
Operate together to maintain gender equality.
Media is a capitalist industry controlled by men.

Question 9

McRobbie study.

Answer 9

Analysed loads of magazines for decades.
Concern of the effects on women.
Cause self consciousness, depression and shyness.

Question 10

What do feminist think (general)?

Answer 10

We live in a patriarchal society.
Oppose sex discrimination.
Men are portrayed as superior.