Mass Media and Communication

Question 1

What is Mass Media?

Answer 1

Mass media refers to a system of technology such as radio, TV, newspaper, etc. that is generally used as the primary means of communication to reach the majority of the mass people, i.e. general public.

Question 2

what are the different forms of mass media?

Answer 2

cinema, internet, mobile, newspaper, radio/television, billboard ads, facebook

Question 3

Characteristics of Mass Media

Answer 3

1. it can appeal to a wide target audience;
2. it communicates a public message;
3. Audience has a great deal of choice.
4. Messages attract a large audience
5. influences society and we in turn are influenced
6. Mostly one way - news or information communicated through TV, radio, and print media can’t receive feedback.

Question 4

Functions of Mass Media

Answer 4

To inform
 To educate
 To entertain
 To persuade
   To advertise
   For consensus
   symbolic functions

Question 5

3 advantages of mass media

Answer 5

1. It educates individuals. People get to know regarding health problems, environmental protection, and more via television and radio programmes.
2. In a very short period of time, citizens get the latest information. Distance does not constitute an obstacle. Via the newspapers, individuals get information every day and this makes everyone updated on the current events.
3. It Can Spread Art and Culture - On the internet, you can see all of the world’s artistic masterpieces or learn about the particularities of a culture far removed from your own.

Question 6

3 disadvantages of mass media

Answer 6

1. It Can Be Used for Disinformation and Hate. spread the wrong information and cause trouble.
2. It Can Overtake Personal Connections - We’ve all seen it or been a part of it: a group out to dinner where everyone spends much of the evening staring at their phones
3. Empower the Already Powerful: While Mass media can set out open doors for anybody to share their story, by far most of our Mass media is purchased.

Question 7

explicit message

Answer 7

What makes an advertisement explicit is that consumers don’t need to interpret the message. They just receive the message and then accept the selling proposition or not.

Question 8

implicit message

Answer 8

implicit advertising allows consumers to draw their own conclusions. For example, a restaurant might hang photos of celebrity diners and offer a list of notable visitors on its website. The implicit message is that the celebrities enjoyed the restaurant and would recommend it to others.

Question 9

what is a fact

Answer 9

A fact is a statement that can be tested by experimentation, observation, or research and shown to be true or untrue.

Question 10

what is an opinion

Answer 10

Your opinion is how you feel. · Other people might think differently, they have a different opinion.

Question 11

what is propaganda

Answer 11

Propaganda is a type of communication that is used to promote a particular agenda or point of view. It can be used to influence people’s opinions or to control their behavior. Propaganda often relies on disinformation and misinformation, which can be very effective in shaping people’s opinions.

Question 12

what is social media

Answer 12

Social media are interactive digital channels that facilitate the creation and sharing of information, ideas, interests, and other forms of expression

Question 13

things to consider when using social media platform

Answer 13

1. the use of words
2. appropriate to say
3. spot on use of words
4. the capacity of text