Mass Media Flashcards

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1
Q

What is media influence?

A

Values and ideologies that are transmitted through the representation in media texts

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2
Q

What is convergence?

A

Two or more types of media coming together

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3
Q

What is synergy?

A

Different elements of a company working together to promote related products

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4
Q

Concentration of media ownership?

A

When a small number of companies own most media outlets

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5
Q

When a company produces 2 or more types of media is called….

A

Cross media ownership

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6
Q

What is conglomerate?

A

A company that owns many small companies

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7
Q

What does subsidiary means?

A

When smaller companies are owned by a big company

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8
Q

When a market is dominated by a small number of companies…

A

Oligopoly

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9
Q

What is horizontal integration?

A

When a company owns many businesses in the same sector of the industry

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10
Q

What is vertical integration?

A

When a company controls both the production and distribution

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11
Q

What is a brand image?

A

A positive and unique image the brand gives to reach a set of associations formed in the consumers mind

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