Mass Media Flashcards
Traditional media
Is book Newspaper Radio Magazines Television
Mass media refers to
Forms of communication (media) that reach a large (Maas) audience
It is a central part of life in modern society
New media
Internet Mobile phone DVDs Digital radio Satellite television
Press
Refers to newspaper and magazines
In come option with each other
Broadsheets
Traditionally these are twice the size of tabloids and contain serious news and facts
Tabloids
These tend to be smaller they contain light hearted news and gossip
Quality broadsheets
The times the guardine the daily telegraph
Middle market tabloids
Daily mail daily express
Mass market tabloids or red tops
The sun , the mirror
Broadcasting
Refers to television and radio
Public service broadcasting
Funded by socket through the television license fee
Eg bbc
Commercial broadcasting
Eg it Chanel 4 Is funded mainly thorough advertising for example television programes may be sponsored by certain companies eg Iceland sponsor to a cleb
Electrical or digital
Become more available since the 1990s seen as another term for new media eg internet, digital radio, mobile phone, satellite television
Digital technology
Advantages. More choice. Better quality Open more jobs Communicate with everyone
Disadvatnges
Working in media middle clas
Media encourages violence
Hypodermic syringe model
Syringe media
Drug content
Audience passive
Press is powerful in controlling and persuading people invidiuals are injected with media content media powerful indivuals hav little choice.
Disadvantages of this. Model
Too simplistic
Say audience are just passive creatures obsormvs every think the media tells them
Outdated
Gratification approach
Media meets our need you watch what you want to watch focus on how wea are as member of an audience
Socialisation
Leaning of norms and values of culture you are born into
Polical socislastion
Way in which we gain our political values beliefs and prefecnecs eg who we vote / believe in
Pluralist approach
Positive approach
The approach states that all views and idea are represented within the roses because invidulas have lots of choice with what they buy and read
This States press is les powerless
Freedom of the press
The press has the right to print new stories within out crnsorshion(control) from the government
Market power
Freedom to set up new newspaper if excising one do not meet
View published by editors of newspaper,by sending letter editors and journalsist control content
Conflict approach
The content of the newspaper reflects the option and interest of the owners
Media power negative
Agenda setting
The idea that media have the owner to set the agenda this means the media focus public attention on certain issue and topic
Norm referencing
The media provides guidelines on socially acceptable (and unacceptable behaviour) eg by criticising praising celebrity behaviour eg drugs
Media gatekeeper
Newspaper owners editors and journalist ‘close the gate to some. Topic and open to other topics set the news control content
Stereotyping
Lone parents stereotyped in a negative way it is a wired held fixed and oversimplified view of a group of people eg lone parent Carnt cope
Moral panic, folk devil
Group of people who are seen as a threat to society values fulled exgaggeration topic/events
Selective reporting
Showing a biased view of certain groups only reporting on the negative
Digital media can help democracy
Providing information about politics quickly and cheaply
Able people to respond to news report
Create their own content
Policital actions
Digital media doesn’t help democray
Use of the internet is not widespread enought to influence politics
There is a digital divide the uk between people who have acces to digital media people who do not
Stereotyping
A fixed and over simplified view of a group of people eg women bad drivers
Balck indivuals
In 1950 1960 1970
Black people,e either absent or under represented In the media when reported usaly negative
1960-70 news reporting oversimplified race issues and reported the. In a biased way.
Present day
Abercrombie believes that there were Importsnt changes in the media I. 1990s for Exsample there were more black actors and presenters playing mote ordinary character rather than being presented as stereotyped
Women in media
Shown to be sex objects not equal to men.
Women seen just to cook Nd clean
Common themes found by cumberbatch are
Women in adverts are like to b young and blond
With male partners more like to advertise cleaning products aphome and food
Deviancy amplification is a cyclical
Public definition~>deviant act-> changes to law
Selective reporting->deviancy amplification->moral panic
Ina circle
Deviancy amplification
Happen in Clacton 1964 exaggerated the level of violence and effects of any damage or violence this lead to people thinking this was more serious and level disruption and public out cry
Hypodermic syringe model
How does this support view on violence
Media inject us with content so audience passive. Then people think it’s acceptable people become desensitised to violence not shocked
Studies support that children will imitate aggressive behaviour
What did bandura find
Children modelled the behaviour of adults eg acted aggressively towards bobo doll. Vicarious reinforcement means we copy behaviour that we see others rewarded for
Real like example of copycat murders who Ben influenced by violent films and video games
Jamie bulger case
The Daniel Bartley killed his mother obsed with corrie nation street and reacted to the scenes with John stape
No violence in the media does not cause violent behaviour
People are. Not passive audiences and interpret the information they receive without simply copying it. even children can distinguish between fictional and factual information on television so unlikely to copy violent behaviour but other factors like parents being violent peers or friends
