Mass Communication

Question 1

Convergence

Answer 1

merging of mass communication outlets (print, television, radio, etc). Usually two or more things coming together

Question 2

Convergence brings together the THREE Cs

Answer 2

1. Computing
2. Communication
3. Content

Question 3

Telegraph

Answer 3

the first means of electronic communication. Sends a series of dots and dashes across a system to share messages.

Question 4

Converging

Answer 4

coming together of computing, telecommunications and media in a digital environment

Question 5

Types of convergence

Answer 5

1. Technological
2. Economical
3. Cultural

Question 6

Technological convergence

Answer 6

Specific types of media all converging into a digital form
eg. print, audio, video

Activities that were once cumbersome are easier to complete now.

Question 7

Economical convergence

Answer 7

Merging of internet or telecommunication companies with traditional media companies

Traditional media companies have grown fewer but larger in the last 50 years.

Economical convergence occurs when formerly independent companies further the success of another because they fall under the same corporate umbrella

Question 8

Cultural convergence

Answer 8

The values, beliefs and practices shared by a group of people. Globalization of media content

May refer to a population at large within a larger group sharing ethnic, social or professional tradition or practices.

Question 9

Practical examples of technological convergence

Answer 9

• Kindles make reading a more comfortable experience with the following occurring all on one app. Several books available, adjustable font size, dictionary options and annotate books.
• CDs are no longer being used as music streaming apps are available
• Film photography vs. Digital/Phone photography

Question 10

Practical examples of economical convergence

Answer 10

A telecommunication company that owns a TV station can decide to speed up transmission of their own content while slowing down their competitors. This forces consumers to watch their own material

Question 11

Difference between convergence and consolidation

Answer 11

Convergence is the merging of mass media outlets

Consolidation is traditional media companies growing fewer through mergers and acquisitions

Question 12

Difference between convergence and consolidation

Answer 12

Convergence is the coming together of mass media outlets

Consolidation is traditional media companies growing fewer through mergers and acquisitions

Question 13

Practical examples of Cultural convergence

Answer 13

Anime (asian origin) has become a craze in the Americas

Question 14

Implications of convergence

Answer 14

Digital media will continue to transform the relationship between mass communication industries and the public.

As with everything, the changes in convergence has caused implications.

1. Media Organizations
2. Media Type
3. Media Content
4. Media Use
5. Media Distribution
6. Media Audience
7. Media Profession
8. Attitudes and Values

Question 15

Media Organization (convergence)

Answer 15

Previously, information was shared on a set schedule, set days/dates and times
Eg. Newspapers daily or weekly

Question 16

Oligopoly

Answer 16

An economic structure where large individuals or business have so much power that there is little competition within the industry.

Question 17

The drop in print media has led to…

Answer 17

• loss of jobs
• reduced printing
• reduction in print pages
• buying out of struggling companies (consolidation)

Question 18

Why have advertisers began spending less on traditional marketing?

Answer 18

because online marketing has proven to be more efficient and effective for them (cost and audience wise)