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Mass Communication > Mass Comm > Flashcards

Mass Comm Flashcards

1
Q

Legacy Media

A

the traditional media, often owned by large corporations. these may include newspapers, magazines, book publishers, and television networks

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2
Q

Communication

A

how we socially interact at a number of levels through messages

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3
Q

interpersonal communication

A

communication with oneself

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4
Q

interpersonal communication

A

communication, either intentional or not, between two people. can be verbal or nonverbal

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5
Q

group communication

A

communication in which one person is communicating with two or more people or more people. the roles of the audience and communicator can be changing constantly

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6
Q

mass communication

A

when and individual or institution uses technology to send a message to a large, mixed audience, most of whom are not known to the sender

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7
Q

media literacy

A

audience members understanding of the media industries operations, the messages delivered by the media, the roles media play in society, and how audience members respond to these media and their messages

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8
Q

Mass media

A

the technological tools, or channels used to transmit the messages of the mass communication

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9
Q

Transmission model

A

a dated model that is useful in identifying the players in mass communication

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10
Q

sender

A

the source of the message that go through mass comm

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11
Q

message

A

the content being transmitted by the sender to the receiver

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12
Q

encoding

A

the process of turning the senders ideas into a message and preparing the message for transmission

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13
Q

channel

A

the medium used to transmit the encoded message

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14
Q

receiver

A

the audience for the mass comm message

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15
Q

decoding

A

the process of translating a signal from a mass medium into a form that the receiver can understand and then interpreting the meaning of the message itself

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16
Q

noise

A

interference with the transmission of the message. this can take the form of semantic, mechanical or environmental noise

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17
Q

ritual model

A

model that treats the media as an interactive ritual engaged in by audience members. it looks at how and why audience members (receivers) consume media messages

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18
Q

publicity model

A

model that looks at how media attention can make a person, concept, or thing become important. regardless of what is said about it

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19
Q

reception model

A

critical theory model that looks at how audience members derive and create meaning out of media content as they decode the messages

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20
Q

opinion leaders

A

influential community members who invest substantial amounts of time their about their own are of expertise; such as politics. less will informed people in their community turn to them for advice about the topic

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21
Q

geographics

A

the study of where people live. a method typically used to analyze potential markets for products and programs

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22
Q

demographics

A

the study of audience members gender, race, ethnic background, etc; a method typically used to analyze potential markets for products and programs

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23
Q

psychographics

A

a combination fo demographics, lifestyles characteristics, and product usage; a method typically used to analyze potential markets for products and programs

24
Q

surveillance

A

how the media help us extend our senses to perceive more of the world around us

25
Q

status conferral

A

the process by which the media coverage makes an individual gain prominence in the eyes of the public

26
Q

correlation

A

The process of selecting, evaluating, and interpreting events to givestructure to the news. The media assist the process of correlation by persuasive communication through editorials, commentary, advertising, and propaganda and by providing cues that indicate the importance of each news item.

27
Q

socialization

A

the process of education found people and new members about values, social norms, and knowledge of a group or society

28
Q

entertainment

A

media communication intended primarily to amuse the audience

29
Q

agenda setting theory

A

a theory of media effects that says that the media tell the public not what to think but rather what to think about- thus the terms of public disclosure are set by what is covered by the media

30
Q

social learning theory

A

the process by which individuals learn by observing the behaviors of others and consequences of those behaviors

31
Q

uses and gratifications theory

A

an approach to studying mass communication that looks at the reasons why audience members choose to spend time with the media in terms of wants and needs of the audience members that are being fulfilled

32
Q

symbolic interactionism

A

the process by which individuals produce meaning through interaction based on socially agreed upon symbols

33
Q

cultivation analysis

A

an approach to analyzing the effects of television viewing that argues that watching significant amounts of television alters the way an individual views the nature of the surrounding world

34
Q

mean world syndrome

A

the perception of many heavy television watchers of violent programs that the world is more dangerous and violent place than facts and statistics bear out

35
Q

Critical/cultural approach

A

examining how meaning is created whiting society, who controls the media, and the roles media play in our lives

36
Q

plus-sized model

A

female fashion model who wears an average or larger clothing size

37
Q

penny press

A

inexpensive, widely circulated papers that became popular in the nineteenth century. they were the first American media to be supported primarily through advertisement revenue

38
Q

synergy

A

where the combined strength of two items is greater than the sum of their individual strengths. in the media business, synergy means that a large company can use the strengths of its various divisions to successfully market its content

39
Q

local cable television systems

A

companies that provide cable television service directly to consumers homes

40
Q

long tail

A

the portion of distribution curve where a limited number of people are interested in buying a lot of different products

41
Q

short head

A

a portion of distribution curve where a large number of people are interesting in buying a limited number of products

42
Q

pictograph

A

a prehistoric form of writing made up of paintings on a rock or cave wall

43
Q

ideograph

A

an abstract symbol that stands for a word or phrase.

44
Q

emojis

A

small icons that are used to express ideas and emotions in SMS and social media messages

45
Q

photography

A

a system of writing in which symbols stand for spoken sounds rather than objects or ideas.

46
Q

alphabets

A

a form of writing in which letters represent individual sounds

47
Q

type mold

A

a mold in which a printer would pour molten lead to produce multiple, identical copies of a single letter without hand carving it

48
Q

font

A

all the characters of a typeface are a particular shape and size

49
Q

bay psalms book

A

the first book published in North America by the puritans.

50
Q

dime novels

A

inexpensive paperbacks that sold for as little as five cents. popular during civil war

51
Q

dime novels

A

inexpensive paperbacks that sold for as little as five cents. popular during civil war

52
Q

serial novels

A

novels published and sold in single chapter increments

53
Q

rotary press

A

steam powered press that could print many times faster than old ones

54
Q

linotype

A

typesetting machine that let an operator type a keyboard rather than pick each letter out by hand.

55
Q

publishers

A

companies that buy manuscripts from authors, turn them into books and market them to the public

56
Q

trade books

A

general interest fiction and nonfiction that are sold in hardback or large format

Mass Communication (1 decks)

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