Mass Comm Flashcards
Legacy Media
the traditional media, often owned by large corporations. these may include newspapers, magazines, book publishers, and television networks
Communication
how we socially interact at a number of levels through messages
interpersonal communication
communication with oneself
interpersonal communication
communication, either intentional or not, between two people. can be verbal or nonverbal
group communication
communication in which one person is communicating with two or more people or more people. the roles of the audience and communicator can be changing constantly
mass communication
when and individual or institution uses technology to send a message to a large, mixed audience, most of whom are not known to the sender
media literacy
audience members understanding of the media industries operations, the messages delivered by the media, the roles media play in society, and how audience members respond to these media and their messages
Mass media
the technological tools, or channels used to transmit the messages of the mass communication
Transmission model
a dated model that is useful in identifying the players in mass communication
sender
the source of the message that go through mass comm
message
the content being transmitted by the sender to the receiver
encoding
the process of turning the senders ideas into a message and preparing the message for transmission
channel
the medium used to transmit the encoded message
receiver
the audience for the mass comm message
decoding
the process of translating a signal from a mass medium into a form that the receiver can understand and then interpreting the meaning of the message itself
noise
interference with the transmission of the message. this can take the form of semantic, mechanical or environmental noise
ritual model
model that treats the media as an interactive ritual engaged in by audience members. it looks at how and why audience members (receivers) consume media messages
publicity model
model that looks at how media attention can make a person, concept, or thing become important. regardless of what is said about it
reception model
critical theory model that looks at how audience members derive and create meaning out of media content as they decode the messages
opinion leaders
influential community members who invest substantial amounts of time their about their own are of expertise; such as politics. less will informed people in their community turn to them for advice about the topic
geographics
the study of where people live. a method typically used to analyze potential markets for products and programs
demographics
the study of audience members gender, race, ethnic background, etc; a method typically used to analyze potential markets for products and programs
psychographics
a combination fo demographics, lifestyles characteristics, and product usage; a method typically used to analyze potential markets for products and programs
surveillance
how the media help us extend our senses to perceive more of the world around us
status conferral
the process by which the media coverage makes an individual gain prominence in the eyes of the public
correlation
The process of selecting, evaluating, and interpreting events to givestructure to the news. The media assist the process of correlation by persuasive communication through editorials, commentary, advertising, and propaganda and by providing cues that indicate the importance of each news item.
socialization
the process of education found people and new members about values, social norms, and knowledge of a group or society
entertainment
media communication intended primarily to amuse the audience
agenda setting theory
a theory of media effects that says that the media tell the public not what to think but rather what to think about- thus the terms of public disclosure are set by what is covered by the media
social learning theory
the process by which individuals learn by observing the behaviors of others and consequences of those behaviors
uses and gratifications theory
an approach to studying mass communication that looks at the reasons why audience members choose to spend time with the media in terms of wants and needs of the audience members that are being fulfilled
symbolic interactionism
the process by which individuals produce meaning through interaction based on socially agreed upon symbols
cultivation analysis
an approach to analyzing the effects of television viewing that argues that watching significant amounts of television alters the way an individual views the nature of the surrounding world
mean world syndrome
the perception of many heavy television watchers of violent programs that the world is more dangerous and violent place than facts and statistics bear out
Critical/cultural approach
examining how meaning is created whiting society, who controls the media, and the roles media play in our lives
plus-sized model
female fashion model who wears an average or larger clothing size
penny press
inexpensive, widely circulated papers that became popular in the nineteenth century. they were the first American media to be supported primarily through advertisement revenue
synergy
where the combined strength of two items is greater than the sum of their individual strengths. in the media business, synergy means that a large company can use the strengths of its various divisions to successfully market its content
local cable television systems
companies that provide cable television service directly to consumers homes
long tail
the portion of distribution curve where a limited number of people are interested in buying a lot of different products
short head
a portion of distribution curve where a large number of people are interesting in buying a limited number of products
pictograph
a prehistoric form of writing made up of paintings on a rock or cave wall
ideograph
an abstract symbol that stands for a word or phrase.
emojis
small icons that are used to express ideas and emotions in SMS and social media messages
photography
a system of writing in which symbols stand for spoken sounds rather than objects or ideas.
alphabets
a form of writing in which letters represent individual sounds
type mold
a mold in which a printer would pour molten lead to produce multiple, identical copies of a single letter without hand carving it
font
all the characters of a typeface are a particular shape and size
bay psalms book
the first book published in North America by the puritans.
dime novels
inexpensive paperbacks that sold for as little as five cents. popular during civil war
dime novels
inexpensive paperbacks that sold for as little as five cents. popular during civil war
serial novels
novels published and sold in single chapter increments
rotary press
steam powered press that could print many times faster than old ones
linotype
typesetting machine that let an operator type a keyboard rather than pick each letter out by hand.
publishers
companies that buy manuscripts from authors, turn them into books and market them to the public
trade books
general interest fiction and nonfiction that are sold in hardback or large format
