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Accounting > Mass Com Unit 2 > Flashcards

Mass Com Unit 2 Flashcards

1
Q

What are the current radio revenue trends?

A

Decreased in 2001, Rising Steadily Now Due to Streaming
14.5b 1999
7b 2014
15.9 2022

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2
Q

Who are the Major Labels

A

Universal
Sony
Warner

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3
Q

Independent Labels

A

More then 5000 Large and small

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4
Q

AM

A

Travels Farther
News Sports

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5
Q

FM

A

Frequency signal Wider
59% commercial stations
85% all radio listening

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6
Q

Example of Independent Label

A

Soundcloud

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7
Q

Non Commercial

A

NPR
Albany Area WAMC

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8
Q

Local

A

By city or town

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9
Q

Specialized

A

60 different formats
Low cost
Specialized Audience

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10
Q

Personal

A

Listen Alone

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11
Q

Mobile

A

Listen Anytime

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12
Q

Whats the first measurement of Radio

A

Nielsen Audio Rating OR diary

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13
Q

Whats the second measurement of Radio

A

PPM

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14
Q

The media corporation that owns the largest number of radio stations in the US.

A

I heart Radio

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15
Q

Why Hollywood film studios devote their resources to making movies targeting teen
audience?

A

Potential income from licensing and product tie-ins (toys, games,
and fast food) and oversees ticket sales (audience don’t have to
speak English to enjoy superheros and big explosions)

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16
Q

The largest film industry in the world in terms of the number of films produced and its
nation

A

Bollywood (1800)

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17
Q

Three component system

A

Production, distribution,
exhibition

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18
Q

How many films are produced Annually US

A

800

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19
Q

Production

A

Produces films from their own Studios

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20
Q

Distribution

A

distribute the movies from their own
studios

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21
Q

Multiplex

A

8-15 screens

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22
Q

Megaplex

A

16 screens or more

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23
Q

Bechdel Test

A

Tests whether women have a meaningful presence in a movie.

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24
Q

What questions does the Bechdel Test Ask

A

Two Or More Woman?
Talk to eachother not about a man?
Do they talk to eachother?

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25
Q

Studio System

A

A sort of assembly line process for movie making that
integrates all aspects of production and distribution

26
Q

TV Networks

A

ABC NBC CBS FOX

27
Q

TV Affiliates

A

Local Stations

28
Q

Off Run Syndication

A

Older programs that no longer run during network prime time
Friends, Seinfeld, Sex and the City, Big Bang Theory

29
Q

Syndication

A

Leasing TV stations or cable networks the exclusive right
to air TV show

30
Q

First Run Syndication

A

Programs specifically produced for sale into syndication market
* e,g, Judge Judy, Wheel of Fortune

31
Q

Third Screen

A

Computer

32
Q

Fourth Screen

A

Smartphone

33
Q

Cord Cutting

A

Viewers relying on only internet tv (streaming)

34
Q

TV SHOW RATINGS

A

Nielsen
People Meter
Set Meter
Code Reader
Set Top Box

35
Q

First Electronic Game

A

Atari’s Pong

36
Q

Gamification

A

The use of game-like mechanics such as earning points,
badges, challenges, internal currency, progress bars,
leagues in nongame settings for performing certain action

37
Q

Gamification Example

A

IXL Dulingo

38
Q

Augumented Reality

A

A highly visual, interactive method of presenting relevant
digital information in the context of the real physical
environment.

39
Q

Augumented Reality Ex

A

Pokemon Go, Snapchat filter

40
Q

What have researchers found out about video gaming

A

Studies have found that video gaming may improve
vision, attention, and social trust, if it is done in
moderation.

41
Q

Search Engine optimization

A

The process of affecting the visibility of a website a webpage in a
search engine’s natural or un-paid search results

42
Q

Collaborative filtering

A

Providing recommendations even before customers begin searching for
individual items – e.g., “you may also like” “others also viewed” “frequently
bought together

43
Q

Behavioral targeting

A

The process of following people’s behavior and then sending them material
tailored to what was learned about them.

44
Q

Ad Networks

A

connect advertisers to publishers/websites with valuable impressions.

45
Q

Googles Product

A

predictions of users’ future behavior
and the ability of influencing behavior real time

46
Q

google raw material

A

users’ behavioral data

47
Q

Google’s customers

A

advertisers

48
Q

Moores Law

A

computing power doubles every two years

49
Q

Impact Of Social Media Mental Health

A

FOMO and Isolation
Distraction/Addiction
Doom Scrolling
Not the root cause
can Aide

50
Q

Igen

A

Generation born between 1995
and 2012
Growing up with smartphones

51
Q

Igen Characteristics

A

They grow up slowly
Feel Lonely
Sad

52
Q

Fake News

A

spread faster and wider
than real news

53
Q

Politcal Polorization

A

Likeminded people are clustered together on social media
and their opinions can be reinforced Echo chamber

54
Q

Publish Filter Model

A

First social media content published by a user (anybody)
* Then selected and filtered by other users or by other
media

55
Q

Algorithmic bias

A

can reinforce social bias and produce
damaging effects on our lives when it is used in decision
making (e.g. hiring, finance, policin

56
Q

Payola

A

the practice of bribing someone to use their influence or position to promote a particular product or interest.

57
Q

The inventor of radio

A

Guglielmo Marconi

58
Q

Where did the motion picture industry in US begin and for what reason?

A

New York-Films were made for NY

59
Q

Why Reailty Tv

A

high revenue return potential and simple production value

60
Q

MTV

A

. MTV is a cable television network that began as a 24-hour platform for music videos.

61
Q

The start of the internet

A

January 1, 1983

62
Q

Gatewatching

A

Describes a step in the collaborative production of alternative online news publications

Accounting (4 decks)

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