Mass com

Question 1

Communication

Answer 1

Act of transferring information from one place to another

Question 2

Communication model

Answer 2

Transmission of a message from a source to a receiver

Question 3

Shannon weaver model

Answer 3

1. Source 2.Encoding 3.Message 4. Channel 5. Decoding 6.Receiver 7. Feedback 8. Noise

Question 4

Source

Answer 4

Initiator of an idea who starts the process

Question 5

Encoding

Answer 5

Activities the source goes through to translate thoughts and ideas in a perceivable form

Question 6

Message

Answer 6

Physical product that the source encodes

Question 7

Channel

Answer 7

Ways the message travels to the receiver

Question 8

Decoding

Answer 8

Activities that translate or interpret physical messages.

Question 9

Receiver

Answer 9

Target of the message

Question 10

Feedback

Answer 10

Responses of receiver that alter the subsequent message of the source

Question 11

Noise

Answer 11

Interference of message delivery

Question 12

Types of noise

Answer 12

1. Environmental 2. Semantic 3. Technological

Question 13

Communication settings

Answer 13

1. interpersonal 2. intrapersonal 3. machine assisted 4. Mass

Question 14

Mass communication

Answer 14

Any mechanical device that multiplies messages and takes it to a large number of people simultaneously

Question 15

Mass media

Answer 15

Method employed to disseminate information to the mass

Question 16

Surveillance

Answer 16

news and information role of the media

Question 17

Correlation (interpretation)

Answer 17

Media provide information on the ultimate meaning and significance of events

Question 18

Transmission (social) values

Answer 18

carries information from the sender to the receiver

Question 19

Linkage

Answer 19

Media are able to bring together different elements of society that are not directly connected

Question 20

Entertainment

Answer 20

Music, drama, talk shows, comedy

Question 21

Dysfunctions of the media

Answer 21

Causes panic and anxiety, Stirs segments of hate and abuse towards others, decides who matters

Question 22

Gutenberg press

Answer 22

Belief that technology drives historical and social changes

Question 23

Public relations

Answer 23

Strategic leadership and management function that helps achieve organisational objectives

Question 24

Advertising

Answer 24

non personal promotion of ideas, goods or services. It is paid for by identified sponsor and it is part of marketing mix: promotions

Question 25

mass com theory

Answer 25

the process whereby media organizations produce and transmit messages to large publics and the process by which those messages are sought.