Maslows Need Flashcards
1
Q
Need to survive
A
Food drink housing
2
Q
Need to feel safe
A
Insurance loans banks security and freedom from threats
3
Q
Need for affiliation or friendship
A
Lifestyle choices e.g. Diet fashion use people’s desire to be popular. Threaten them with failure to be liked or fit in
4
Q
Need to nature or care for something
A
Cute animals and small children brings this out in the viewer
5
Q
Need to achieve
A
Linked with winning sport personalities tap into the need to succeed at difficult tasks
6
Q
Need for attention
A
Beauty products often play in the need to be notice and admired
7
Q
Need for prominence
A
Expensive furniture jewellery respected high social status
