Marxists view of culture Flashcards
What do they about culture?
They see culture as representing norms and values of the ruling class instead of a way of life
What do they think culture is trying to promote?
How to live your life i.e what to wear and how to act which helps stops the working class trying to revolt
What does the ruling class set norms and values do to the working class?
Creates false class consciousness by promoting things like meritocatcy
What does Gramsci believe that culture does?
Promotes hegemony
The FrankFurt school says that mass culture encourages consumption of goods further promoting what?
False needs which leads people in to working harder at work due to wanting to achieve / gain these false needs
The Frankfurt school talk about the development of commodity fetishism - What is it?
The need to have a product to obtain status
Mass culture promotes values of capitalism in mass culture as a source and solution - what does the Frankfurt school mean by this?
Having the power to purchase goods and services
alleviates the feeling of alienation due to gaining status from consumption
The Frankfurt school also argues that mass culture destroys folk culture, how?
Breaking down collective sentiments and promoting individualism
The Frankfurt school says that mass culture acts as a form of distraction, how?
The media dumbs down messages / simplifies ideas and makes people more passive reducing the risk of a revolution
Whats it called when the working class know they’re being exploited but don’t do anything about it and who talks about?
Dual class consciousness and Gramsci talked about it as he is a Neo Marxists
What are some criticism of the marxist view of culture?
It assumes that individuals are passive and do not resist the impacts of culture
